No kicking the penguin story

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Who says penguins cant fly? Saturdays No kicking penguins story has become the most read item in the history of As of this posting, the article has generated 111,000 clicks. Some predict its the most visited item ever posted to the web by a Newfoundland media outlet. As the author, there are no illusions it was the writing or creativity that made Colby Chipmans story so popular. No, it was the tale itself an autistic seven-year-olds simple sketch about not laying the boots to a penguin spreads like crazy on the web, gets posted on a sign in Antarctica next to a penguin, and becomes a fundraiser for autism. The neatness of that narrative, combined with the power of social networking sites like, made no kicking penguins soar. Our digital director says its gone viral, the net term something is popular. To me, the most appropriate word is refreshing. In this day when many appear consumed with finding a pic of Apples new tablet or wondering if Justin Timberlake is heading to Harvard, people are still interested in simple stories that touch the ticker and capture the imagination?

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Recent comments

  • Windowsfree
    July 27, 2010 - 13:55

    Give your self some credit Steve, while the tale itself was heartwarming not everyone can tell a story and you told the tale so it captured the reader and made us read until the end. Great story, great storyteller...good on ya man, keep it up!