Acura marks 25th anniversary in Canada

Andross Moonah - CAP staff
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Twenty-five years, the silver jubilee. That's what Acura is celebrating this year having been officially introduced in Canada on Valentine's Day, way back in 1987. As a subsidiary of Honda Motor Company, Ltd., Acura serves as Honda's luxury automobile division and is the first Japanese luxury brand, predating its national rivals Infiniti and Lexus which both debuted in 1989.

Over the years, Acura gained popularity with such iconic models as the Legend, the Integra and of course, the original NSX, which is largely considered to be the first Japanese supercar. When Acura first debuted, the luxury marque had just two vehicles for sale: the Legend and Integra. Now, Acura has expanded with a six-model range including the ZDX, RDX and MDX crossover utility vehicles as well as the TSX, TL and RL sedans.

"When we look back at Acura's history in Canada, we can take great pride in the many things we've accomplished," said Jerry Chenkin, Executive Vice President, Honda Canada Inc. "We're pleased to be celebrating this anniversary year with two exciting new vehicles coming this spring and additional models over the next several years that herald a dynamic future, firmly rooted in our core values of innovation, technology, luxury and value, all built on a foundation of dependability, quality and reliability."

As Chenkin mentions, Acura is poised to release two new models this year: the redesigned, 2013 RDX compact crossover sport utility vehicle and the 2013 ILX entry level sedan. Acura's V6-powered RDX - now in its second generation - is due for sale in early April. The 4-cylinder ILX is scheduled to arrive in Canada later in the spring and can be specified with a gasoline-electric powertrain, making it Acura's first ever hybrid vehicle.

Acura also plans a revival of its fabled mid-engined NSX supercar, which was introduced in 1990 and eventually discontinued in 2005. In fact, Acura introduced a new NSX concept car at this year's North American International Auto Show in Detroit in January. The NSX Concept exhibits the styling and performance characteristics of a production model that is scheduled to arrive in three years' time.

In its relatively short span of 25 years, Acura claims to have sold over 400,000 vehicles in Canada and has established itself as a legitimate contender to its German, American and fellow Japanese rivals. With aspirations for the future, Honda's luxury division will expand its vehicle lineup even further.

"The NSX Concept, all-new ILX sedan, and redesigned RDX have been designed from the ground up with Acura DNA," said Chenkin. "And what better way to celebrate Acura's 25th anniversary here in Canada than by showing Canadians what's next."
©(Copyright Canadian Auto Press)

Topics: Acura, Anniversary,

Organizations: Acura

Geographic location: Canada

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