Acura assembles its vehicles for upcoming Avengers movie role

Andross Moonah - CAP staff
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Although television commercials are a great way for automakers to promote their vehicles, there's nothing quite like using the magic of cinema. In recent years, General Motors featured its current-generation Camaro in the trio of Transformers movies and that helped to propel the sport coupe's popularity even further. In Marvel Entertainment's The Avengers, Acura will showcase its latest offerings in what is expected to be one of this year's most popular pictures.

The plot? Well, a group of the planet's mightiest heroes known as The Avengers have been assembled by an international peacekeeping agency called S.H.I.E.LD (Supreme Headquarters, International Espionage, Law-Enforcement Division) to fight a worldwide threat. Conveniently for Acura, S.H.I.E.L.D employs a fleet of Acura vehicles which include the MDX mid-size crossover sport utility, the ZDX crossover wagon and the TL sedan. In addition to those models, Acura's new 2013 RDX compact crossover sport utility will make a cameo appearance. The film will also feature a convertible sports car that bears a striking resemblance to the Acura NSX Concept supercar which debuted at the North American International Auto Show in Detroit this past January.

"Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura's brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year," said Susie Rossick, Acura Brand Manager.

On April 4th, Acura displayed a militarized S.H.I.E.L.D.-Edition MDX at the New York Auto Show and a surprise stunt is planned at the world premier of The Avengers on April 11th at the El Capitan Theatre in Hollywood.

For those interested, Acura's online advertising campaign for The Avengers can be found at and allows users to play games and learn more about S.H.I.E.L.D. in the lead-up to the movie. Acura's big role in The Avengers is fast approaching; the movie comes to theatres on May 4th.
©(Copyright Canadian Auto Press)

Topics: Acura, MDX, Movies/TV/Celebrities, The Avengers,

Organizations: Acura

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