Ford refreshes subcompact Fiesta for 2013

Trevor Hofmann - CAP staff
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Do you like what you see? Ford has updated its latest 2013 Fiesta subcompact with the same Aston Martin-inspired grille treatment as its new Fusion, Focus Electric and recently revised Taurus, for styling that immediately makes the entry-level car look like a status symbol. Other premium touches include LED lighting within the headlamp clusters and a bulging "power-dome" hood.

"Fiesta has been one of the world's best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world's most successful small car," said Martin Smith, Ford of Europe executive design director, speaking to a European audience that has experienced uninterrupted Fiesta sales since the car debuted in 1976. "We had to keep that vital part of Fiesta's make-up – but we also wanted to give it a more sophisticated look."

The aggressive hood design might make you think a large displacement engine lies beneath, but in reality the new 2013 Fiesta employs Ford's pocketsize 1.0-litre turbocharged and direct-injected 12-valve, dual-overhead cam EcoBoost 3-cylinder, which incidentally just received 2012 "International Engine of the Year" honours. It is expected to achieve best-in-class fuel-efficiency.

Those less concerned about environmental issues can alternatively opt for the Fiesta ST, which will boast a 182-horsepower turbocharged 1.6-litre 4-cylinder engine plus electronic torque vectoring to enhance handling.

Along with Ford's usual allotment of state-of-the-art technology, such as Sync connectivity, and MyKey being offered in Europe for the first time, the latter a fun-inhibitor for parents that allows them to preset maximum vehicle speed as well as maximum stereo volume while enabling all safety equipment, the new Fiesta will also receive Active City Stop to help drivers in congested urban environments avoid low-speed collisions.

The refreshed 2013 Fiesta is to be unveiled by Ford President and CEO Alan Mulally at a special European dealer program dubbed "Go Further" in Amsterdam today.

©(Copyright Canadian Auto Press)

Topics: Ford, 2013, Fiesta, $10,000 - $19,999, Subcompact,

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