Ford Canada sells 100,000 F-Series trucks for the first time ever

Trevor Hofmann - CAP staff
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In a week that GM revealed its all-new 2014 Chevrolet Silverado and GMC Sierra half-ton pickup trucks, Ford of Canada has some good news of its own. The iconic F-Series pickup truck line has toppled 100,000 unit sales in Canada for the first time ever.

"The F-Series has been Canada's favourite truck for 46 consecutive years, but we have never sold 100,000 F-Series in a single year before," said Dianne Craig, president and CEO at Ford of Canada.

During the F-Series' 46 consecutive years of sales, Ford of Canada has tallied up a total of 2,755,788 units sold, and now it's more popular than ever; at least in Canada. South of the border, F-Series 2012 sales will achieve approximately 629,000 units, estimates Bespoke Investment Group. While the number is larger, so is the market. On a per capita basis, Ford's U.S. operations would need to sell more than 900,000 F-Series pickup trucks to equal Ford Canada's success, and the last time it did that was in 2005 when sold 901,463 units, which was way before the current economic crisis that started in 2008. Incidentally, the year before in 2004 Ford's U.S. operations sold 939,511 F-Series trucks, while the 900,000-unit milestone was only passed once before in 2001 when the Dearborn-based automaker sold 911,597 F-Series trucks. Despite fewer per capita F-Series sales in the U.S. than Canada, U.S. sales are up 12-percent this year and the pickup truck series remains the number one seller in the light truck segment.

F-Series is the number one truck line in Canada too, a critical player for family fun and doing business from sea to shining sea, or at least border-to-border. A few fun-filled facts state that a line of one hundred thousand F-Series trucks would stretch across the width of Alberta, and those trucks could be filled with 5,000,000 bales of hay or 68,000,000 bricks.

"Each year our customers from coast-to-coast tell us how important their Ford trucks are to their daily lives," added Craig. "It's our customers who have helped us design and build a great truck. We're humbled by their ongoing support and loyalty to 'built Ford tough'."

The record-breaking 100,000th F-Series truck was an F-150 purchased by George Taylor in Kingston, Ontario, who will also receive free fuel and maintenance for the truck's first 100,000 kilometres. Ford of Canada will also donate $10,000 to Taylor's charity of choice, SickKids Foundation, in honour of the event.

"I had heard a lot of great stories from colleagues about the service at James Braden Ford, so when I was looking to buy a truck I decided to stop by and see what they had. I fell in love with the F-150 immediately," said George Taylor, purchaser of the 100,000th Ford F-series. "When I got the call that I had bought the 100,000th truck this year I was blown away. And being able to donate to the SickKids Foundation was an added bonus. This has been an amazing experience."

This month, Ford of Canada will not only be celebrating its milestone achievement of selling 100,000 trucks in 2012, but will be putting another notch in the fencepost with its 47th consecutive year as Canada's best selling truck, not to mention its third year as Canada's best-selling vehicle.

For model year 2013, the most popular F-Series gets enhancements to maintain its prominence. The newest F-150 adds an updated frontal design with "bold new grilles" says Ford, which can now include available high-intensity discharge (HID) headlamps, a segment-first. New 18- and 20-inch wheels enhance the look, while new colours include Blue Jeans Metallic, Kodiak Brown Metallic and Ruby Red Clearcoat Metallic.

Additionally, "Segment-exclusive power-telescoping and power-folding trailer-tow sideview mirrors add flexibility and convenience when operating in tight quarters, while enabling class-leading visibility," says a Ford press release.

Inside, MyFord Touch with voice-activated driver controls will be available.
©(Copyright Canadian Auto Press)

Topics: Pickup, Ford, F-150, F-250, F-350, F-Series, Dearborn,

Geographic location: Canada

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