Demand for new Ford Fusion overwhelming supply

Trevor Hofmann - CAP staff
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Dis the Fusion for Aston Martin Rapide plagiary if you want to, but the fact is that great styling sells cars. With sales up 22-percent over last year, the new Fusion is so popular that Ford can't keep up with demand.

That could pose a problem as sales are based on deliveries, not orders, and therefore without sufficient supply numbers will flatten out. The Detroit News is reporting that Ford currently has a 39-day supply of Fusions at any given time, down from the usual 60-day supply, which only allows for five weeks of inventory if production were to be halted.

There is relief on the horizon, however, as Ford will add about 100,000 Fusions to overall annual production via its Flat Rock, Michigan assembly line later this year; 300,000 units are currently being produced in three shifts at its Hermosillo, Mexico plant. When the additional production begins Ford will be sending the majority of Fusions to Los Angeles, Miami and San Francisco where sales have been strongest.

With 8,000-plus units of additional monthly volume, Fusion could catch up and even surpass the midsize sedan sales leading Toyota Camry next year, a domestic milestone worth celebrating.

©(Copyright Canadian Auto Press)

Topics: Sedan, Ford, 2013, Fusion, Fusion Hybrid, $20,000 - $29,999, $30,000 - $39,999, Midsize,

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