Pontiac still gets more hits on Google than Buick

Trevor Hofmann - CAP staff
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General Motors has its work cut out for it when it comes to marketing Buick on the web. According to BringPontiacBack.org (a slightly b iased organization, no doubt), the now defunct Pontiac brand is twice as popular as Buick based on Google keywords, despite a barrage of TV and internet advertising behind Buick's new models.

Buick has been bringing new European inspired products to market in its quest to be seen as a more upscale global brand (and it is more global considering it's one of the most popular luxury brands in China where it outsells it's North American cousin), and improve its overall desirability. Its LaCrosse is a variant of the Opel Insignia, an award-winning car that's engineered and built in Germany, and its new more compact Regal sibling is based on the same platform architecture albeit powered by a thrifty four-cylinder engine and speedy turbocharged variant.

Pontiac left the scene with one of its best cars ever, mind you, the G8, a model that's likely to become a collector's item in top-tier V8 trim. The brand has a history of putting out sporty cars. The Solstice was a big hit, and of course so was the now legendary Firebird, especially the Trans Am. Who can forget one of GM's greatest muscle cars, the Pontiac GTO (the original one, not the more recent version), and even the Fiero deserves points as it was a decent mid-engine sports cars in its final iteration.

With such an enviable heritage one has to wonder if the General will bring Pontiac back when it gets solidly on its financial feet. It appears, from Google keyword stats as well as numerous dedicated fan sites such as BringPontiacBack.org, there would be a lot of support behind the move if GM got it right.

©(Copyright Canadian Auto Press)

Topics: Buick, GM, Pontiac, General Motors,

Organizations: Buick, General Motors, Google

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