Lamborghini Chooses Vancouver for Third Global Retail Boutique

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Lamborghini is taking its brand to the people, but in an unorthodox way for an automaker. Rather than selling its cars in its new Richmond, British Columbia location, a job already handled quite effectively by Vancouver's Lamborghini dealership, the new boutique will sell clothing and other Lamborghini branded merchandise.

Dubbed Collezione Automobili Lamborghini (Lamborghini Automobile Collection or a more appropriate albeit likely not accurate translation, 兰博基尼汽车收藏), the Automobili Lamborghini Boutique is in the suburb of Richmond in the high-end Aberdeen Centre, the "… first truly Asian shopping experience in the Lower Mainland," according to the retail centre's website. The only other two Lamborghini boutiques are at the Westfield Topanga shopping centre outside of Los Angeles and in Beijing, China.

The new Collezione fashion line will consist of "men's, women's and junior's collections for all four seasons," stated a press release. The collections will include "beautifully styled Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t- shirts, sweatshirts and accessories."

Lamborghini states that the collection is not just for Lamborghini owners, but also for all luxury consumers who "values quality, style and elegance."

And how important is the opening of a fashion boutique to Lamborghini? At the opening, Saturday, May 08, Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. was on hand to address customers, VIPs and Lamborghini executives.

"The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini vehicle: Extreme, Uncompromising and unmistakably Italian," said Winkelmann. "Vancouver's strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA." 

Also addressing the crowd was Asgar Virji of Weissach Performance, which owns and operates the new boutique as well as Lamborghini Vancouver, located between the city's upscale Kitsilano area and fashionable Granville Island shopping and arts community.

"The Automobili Lamborghini Boutique provides an outlet to introduce the brand to a wider audience of super sports car enthusiasts in Vancouver," commented Virji. "Lamborghini owners and enthusiasts can access clothing and accessories that epitomize the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage." 

Those on hand enjoyed a cocktail party and Collezione runway fashion show, featuring items from the Spring/Summer 2010 line.

Collezione Automobili Lamborghini is not only available at the Aberdeen Centre location, but also at authorized Lamborghini dealers and online at

©(Copyright Canadian Auto Press)

Topics: Lamborghini, Vancouver,

Organizations: Retail Boutique

Geographic location: Vancouver

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