Land Rover Hiring is Good News for Beleaguered Brand

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There hasn't been much in the way of good news in the auto industry over the past year and a half, although premium vehicle sales in North American have been stronger during Q1 and Q2 of this year. Such has prompted Land Rover to put out a call for more employees.

The sport utility brand will be hiring 275 workers at its Solihull, England assembly plant, according to an Autocar report, a sign that things are indeed turning around for a brand that has been through its share of ups and downs in recent years; the ups being the LR2, Range Rover Sport and more recently the LR4, and downs being the general global economy and how the environmental movement has effected V8-powered SUV sales.

March sales saw more than 11,300 Land Rover models go into the hands of new owners, the LR4 and Range Rover Sport showing the most gain.

Greater gains could be found by going green, however, and the brand has shown some interesting concepts, like the LRX, that point it in more environmentally sound direction. Concepts are one thing, however, and reality has been another since Ford, a hybrid and electric car leader, sold the brand, along with Jaguar, to India's Tata Motors. News in March that the group was looking to hire 50 hybrid and electric car engineers to add to its recent hires that include 45 apprentices and 80 "green" engineers, fresh out of university, is an extremely positive sign that Land Rover, and Jaguar, are pointed in a more sustainable direction.

Land Rover might consider, however, certifying its clean-diesel alternative for North America until the new hybrids are ready for consumption. Clean-diesel has certainly worked for Jeep, with most of its Grand Cherokees going out the door in diesel trim, while BMW's X5 sales have been given a diesel boost recently too; Mercedes-Benz has long been a diesel advocate while Volkswagen, also strong in diesel, recently added a turbo-diesel to the Touareg mix, enhancing its 4x4-capable SUV.

Land Rover would be wise to do likewise.

©(Copyright Canadian Auto Press)

Topics: SUV, Land Rover, Range Rover Sport, LR2, LRX, LR4, Diesel, Hybrid,

Organizations: Land Rover, Good News

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