Nissan announces Nissan Green Program 2016

Andross Moonah - CAP staff
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As automakers around the world strive toward improved fuel economy and lower emissions for their new and future vehicles, Nissan Motor Company Limited is aiming to overtake the competition with the announcement of a new six-year environmental plan which will help the company significantly reduce its negative environmental impact.

The Nissan Green Program 2016 (NGP 2016) focuses on reducing the company's carbon footprint, increasing the variety of resources used, and shifting to renewable energy sources. Nissan claims that 70 percent of its annual research and advanced engineering budget is already spent on environmental technologies.

By the end of 2016, Nissan aims to improve average vehicle fuel economy by 35 percent while reducing CO2 emissions corresponding to corporate activities by 20 percent per vehicle when compared to 2005 levels. The Japanese automaker also aims to increase its usage rate of recycled materials to 25 percent. Additionally, NGP 2016 outlines a reduction in the consumption of rare earth elements.

"More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient," said Nissan president and chief executive officer Carlos Ghosn. "Nissan wants to be part of the solution toward a sustainable society - for the sake of the planet and as a significant competitive advantage and a strategic differential in the global manufacturing sector."

A projected sales goal of 1.5 million zero-emissions vehicles by 2016 is targeted through Nissan's partnership with French automaker Renault and Germany's Daimler AG. In order to meet this goal, Nissan will lead development of an all-new fuel cell electric vehicle (FCEV).

NGP 2016 also hints at other new vehicles which include a new front-wheel drive hybrid model and an all-new plug-in hybrid. Additionally, the six-year plan mentions the introduction of Nissan's next-generation continuously variable transmission (CVT).

With roughly four years available until the end of 2016, Nissan is aiming to do quite a lot in a relatively short time frame. Nissan's introduction of three future economy models will surely attract consumers in the increasingly environmentally conscious automotive marketplace.

©(Copyright Canadian Auto Press)

Topics: Hybrid, EV, Nissan, Sustainablity and Green Technologies,

Organizations: Nissan

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