A new convertible for Buick?

Trevor Hofmann - CAP staff
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Buick has come a long way in recent years, with a fresh lineup of sedans and SUVs that an entirely new generation of buyers actually aspires to own, but it could use a halo model to give its totally revised brand image a little more attention. And General Motors' German division Opel might have just the ticket.

If you've been following Buick's redevelopment you'll know that all of the cars that make up its totally revised lineup are derived from Opel models, Buick now having the same cooperative relationship with the German brand that Saturn once enjoyed. As it turns out, Opel will be unveiling a new midsize four-seat convertible model in Paris at the end of the month, and just released teaser images of its upper half give a pretty strong hint that it's going to be a real looker.

From what little we can see the new Cascada would stylistically fit within the revitalized Buick lineup, capable of going head-to-head with Chrysler's 200 Convertible, among others, although the photos only go so far to show a clean, modern chrome-trimmed shoulder line with an attractive set of jeweled taillights.

Opel has chosen a fabric roof for its new drop-top, which will benefit cargo space, convenience (as only cloth tops can be raised and lowered while driving), and arguably styling, with little ill effect to overall noise, vibration and harshness levels thanks to new insulation materials, of paramount importance to Buick's ultra-quiet brand identity.

Buick is saying nothing of a possible tie-in, of course, so we'll have to wait until the Los Angeles auto show in November, the Detroit show in January, or possibly even the Shanghai or Beijing shows in April (Buick is a leading luxury brand in China) to see if Buick has created a version all its own.
©(Copyright Canadian Auto Press)

Topics: Convertible, Buick, Opel, 2013, Riviera, Cascada, Midsize,

Organizations: Buick

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