Maria Sharapova new Porsche brand ambassador

Trevor Hofmann - CAP staff
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Porsche will have a prettier new look for the next three years thanks to a new brand ambassador deal with tennis star Maria Sharapova. Using a female face is a new approach for the Zuffenhausen performance brand that normally markets its vehicles with a more masculine edge, but there's something to be said to for being appealing to men (for obvious reasons) and associating the brand with a successful woman in order to attract more female buyers. It doesn't hurt that the Russian-born beauty will stir some national pride within one of Porsche's fastest growing markets either.

"Maria Sharapova is an exceptional athlete," said Matthias Mueller, CEO of Porsche AG. "She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars."

The 26-year-old athlete previously held the same position for Land Rover, so she doesn't enter the brand ambassador position without experience. This made her ideal for the position, which Porsche has stated was not easy to fill.

"Her profile and charisma are an ideal fit for Porsche," added Mueller. "She is also highly respected around the world and enjoys an outstanding reputation."

She also drives a Porsche 911 S Cabriolet, part of a prize package that she earned by winning the Porsche Tennis Grand Prix in Stuttgart last year.

"This is a really special day for me," said Sharapova. "I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche, is such an amazing honor."

The deal goes both ways, with Porsche extending its long-term commitment to women's tennis by continuing to sponsor the German women's national team that competes as the Porsche Team Germany in the Fed Cup and the Porsche Talent Team Germany, a program that supports promising young players.

"We are fully committed to these activities for a long term," added Mueller. "And with Maria Sharapova, we are now extending our involvement in women's tennis globally."
©(Copyright Canadian Auto Press)

Topics: Porsche, Maria Sharapova,

Organizations: Porsche

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