Rolls-Royce Ghost goes pink for breast cancer charity

Trevor Hofmann - CAP staff
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A pink Rolls-Royce? Was it specially built for an extremely successful Mary Kay distributor? Designed for an anti-bullying campaign in Monaco? Created as a tribute to the late, great Liberace on what would be his upcoming 94th birthday next month? No. As it turns out, Rolls-Royce created this bespoke Ghost on behalf of the FAB1 Million Project, started by British broadcaster and car enthusiast Chris Evans, which will attempt to raise £1 million ($1.56 million CAD) for a UK charity named Breast Cancer Care.

"When I received the call from Chris Evans to support FAB1 Million, we immediately sprang into action," said Jolyon Nash, Sales and Marketing Director, Rolls-Royce. "It's taken countless hours to create such a special car but every minute spent is absolutely worth it for such a valuable cause. We wish the project every success."  

The FAB1 Million Project will rent the bright pink Ghost Extended Wheelbase out to well-to-do socialites (and organizations) over the next year with proceeds going to the charity, and no doubt the vehicle will whip up quite the stir when it shows up (in front of the pink carpet?) at special events. Along with the pink paint job the Ghost's wheel caps are highlighted in pink too, while renters will also get the pink treatment inside with bespoke Blushing Pink and Crème Light leather upholstery, pink carpeting, and of course pink accented umbrellas slotted into the doors. Rolls-Royce even went so far as to design hand-embroidered headrests featuring the Breast Cancer Care pink ribbon motif.

The unique FAB1 styling details are joined by the Ghost Extended Wheelbase model's regular accouterments such as hand veneered picnic tables, 9.2-inch LCD entertainment screens and a champagne coolbox.

"Passengers will be able to relax with a chilled glass of champagne, indulge in a concerto, courtesy of a 10-channel amplifier and 16 speakers delivering 600 Watts of surround sound, or simply sink into sumptuous leather seats and lambswool footmats, relaxing into luxurious silence as they journey to their destination," says Rolls-Royce in a press release.

The FAB1 Million Project got underway Thursday, April 18, with a "start-studded point to point drive in FAB1 from Land's End to John O'Groats."

So next time you're in the UK and want to see London in style while supporting a good cause, give Chris Evans and his FAB1 Million Project a call. But be forewarned, the chilled bottle of Moet et Chandon Dom Pérignon Rosé Vintage will cost you extra.

©(Copyright Canadian Auto Press)

Topics: Luxury Sedan, Rolls-Royce, 2013, Ghost, $99,999+, Full-size,

Organizations: Rolls-Royce

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