40 more Scion outlets in 30 Canadian markets by next spring

Trevor Hofmann - CAP staff
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Scion's launch last month sees the youth-oriented brand with 45 retail locations in Canada's largest 3 markets, Toronto, Montreal and Vancouver, but the Toyota Canada-owned subsidiary promised more dealers would be on the not-too-distant horizon.

Following up on that promise, Scion announced Friday, October 22, that it will roll out 40 more dealerships in 30 additional markets across the nation by spring 2011 as part of its Phase II plan.

From west to east the secondary markets to get Scion retailers include: Nanaimo Toyota on Vancouver Island and Sun Country Toyota in Kamloops, BC; Charlesglen Toyota, Heninger Toyota, Mayfield Toyota, Southpoint Toyota, and Stampede Toyota in Calgary, Country Hills Toyota and Sherwood Park Toyota, in Edmonton, plus Red Deer Toyota and Lethbridge Toyota rounding out Alberta; Taylor Toyota is the sole Saskatchewan retailer in Regina; Bel-Air Toyota, Mendes Toyota and Tony Graham Lexus Toyota in Ottawa, Jackson's Toyota in Barrie, Parkway Toyota and Ancaster Toyota in Hamilton, Heffner Toyota in Kitchener, Competition Toyota and Toyotatown in London, Performance Toyota in St. Catharines, Russelle Toyota in Peterborough, plus Cambridge Toyota, Guelph Toyota and Kingston Toyota rounding out Ontario; Leveille Toyota in Montreal, Boulevard Toyota, Toyota Charlesbourg, Levis Toyota and Ste-Foy Toyota in Quebec City, Villa Toyota in Hull (Gatineau), Dery Toyota in St-Jean-sur-Richelieu, Estrie Toyota in Granby, plus Toyota Drummondville, Joliette Toyota, Toyota St-Jerome, Sherbrooke Toyota and Tois-Rivieres Toyota in other Quebec markets; as well as Acadia Toyota in New Brunswick and Toyota Plaza in Newfoundland.

The announcement does not necessarily include the largest secondary markets in their respective regions, but these will likely get Scion representation when retailers in these cities have finalized their plans. For instance, BC's second largest city, Victoria, has no Scion dealership, while Kelowna, larger and more prominent than Kamloops, plus Prince George, the province's northernmost city of any size with roughly the population of Lethbridge, Alberta, is also without representation.

Saskatchewan also doesn't feature a dealership in Saskatoon, a city larger than Regina, while Winnipeg, Manitoba, more than three times larger than either Saskatoon or Regina, is without a retailer at all.

Scion representation is also lacking in Nova Scotia and Prince Edward Island, both with larger cities than others on the most recent list of 40. It may be some time before smaller markets such as Whitehorse in the Yukon, Yellowknife in the Northwest Territories and Iqaluit in Nunavut, get dealerships of their own, if ever. Nevertheless, Scion says that it continues to "explore market opportunities across Canada," so expect more retailers in the near future.

So far Scion is happy with the initial stages of Phase I, in which in a press release it states, "response from Canadians has been tremendous."

According to the release, "70% of all inquiries are hitting the key 'male under-35' target market and about half are new to the Toyota brand."

©(Copyright Canadian Auto Press)

Topics: Crossover, Hatchback, Sports Coupe, Scion, xB, xD, tC, $10,000 - $19,999, $20,000 - $29,999,

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