Toyota unveils Corolla Furia concept at Detroit auto show

Trevor Hofmann - CAP staff
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One of the more exciting debuts at this year's North American International Auto Show in Detroit is a compact four-door concept that previews the next-generation Toyota Corolla.

"This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla," states a press release that joined the car's introduction.

In reality there are a lot of fabulous concepts at any major auto show, but none other than this Corolla Furia have the potential of becoming the world's all-time best-selling car. That this concept is downright stunning, with a bold progressive shape and performance-oriented detailing is the big news, especially considering that while the current Corolla might be attractive enough despite its years it was always deemed conservatively penned even in its sportiest XRS trim.

True, the Corolla Furia Concept could cause an Audi A4 owner to feel like he's driving something old and dated. It's as jaw dropping a design as Lexus new 2014 IS 350 F Sport.

"The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future," said Bill Fay, group vice president and general manager of the Toyota Division. "It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people."

Curb appeal is an understatement. The Furia Concept's "Iconic Dynamism" design theme would have no problem drawing a large crowd at any supermarket parking lot, especially with its brilliant burnt orange paint and carbon fibre aero add-ons, not to mention its ultra-wide chrome topped upper grille design that integrates LED driving lights within its inset's four outermost hexagonal mesh openings alongside slender octagonal headlights. It's a shame but this detail probably won't make production, yet its shapely composite LED taillights, that look like they could have been pulled off of a Lexus, might. The front fascia incorporates a massive maw of a grille opening, but rather than wide and narrow like the grille above, this one is as deep as anything from Lexus, while its complex eight-sided shape is both eye-catching and totally unique.

The Corolla Furia Concept's profile is raked rearward for a fast flowing look, combining a "swept windshield, with a sloped roofline and pronounced fender flares" to give it the same type of sporty stance that's become popular amongst some rivals over the last half decade, a design that has caused the Furia to grow 50 mm front to back for a total of 4,620 mm, and side to side for a total of 1,805 mm when compared to the current Corolla, while this show car is also lower to the ground at 1,425 mm. Along with its increase in length, the Furia Concept grows its wheelbase by 100 mm to 2,700 mm, which means added high-speed stability and a more comfortable ride. The prototype's 19-inch alloy wheels on low-profile tires would only contribute to its road-going prowess, and they certainly add style.

Style is the keyword, and if Toyota brings something close to the Furia Concept to market when the production Corolla hits the road, we're all in for a treat.
©(Copyright Canadian Auto Press)

Topics: Sedan, Toyota, 2013, Corolla Furia Concept, Compact,

Organizations: Toyota

Geographic location: Detroit

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