Toyota Camry wins South Korean car of the year

Trevor Hofmann - CAP staff
Send to a friend

Send this article to a friend.

Congratulations should go out to Toyota for being the first-ever foreign automaker to win the Korea Automobile Journalist Association's Car of the Year award, but an even bigger cheer should resound for those South Korean journalists who voted for it. Now choosing with their consciences rather than simply following a nationalistic tradition, they're starting to look like a much freer press organization.

The Korea Automobile Journalist Association has chosen a locally produced vehicle every year prior, a result that shows a greater onus on patriotism than objective journalism. To be fair, however, South Korea only opened up to foreign automotive sales 10 years ago, so it's taken a decade for those journalists to get used to the idea of voting against the status quo.

A total of 45 vehicles were up for the running for the 2013 Car of the Year award, including the latest models from Korean manufacturers Hyundai and Kia. Here in North America we've seen these two Korean brands go through metamorphosis, with their new vehicles totally competitive with any mainstream offerings built here or imported from Japan or Europe, so the Toyota Camry's Korean win is an even more impressive feat.

Hyundai and Kia have been seeing their dominance in the Korean market shrink since trade regulations changed, forcing them to cut prices in order to stave off competition. The win by Toyota's Camry should make matters more difficult for the domestic manufacturers, and no doubt go far to change perceptions of foreign-made vehicles in that country.
©(Copyright Canadian Auto Press)

Topics: Sedan, Toyota, 2013, Camry, $20,000 - $29,999, $30,000 - $39,999, Korea, Midsize,

Organizations: Toyota

Geographic location: Korea

  • 1
  • 2
  • 3
  • 4
  • 5

Thanks for voting!

Top of page