Tidbits & Briefs

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A smattering of miscellaneous items

Stop that thief! Man overboard!

At a homegrown web site called Cartwright, Labrador, I found this offbeat announcement, purportedly from the RCMP:

September 19, 2007 - The Cartwright RCMP are investigating a theft which occurred on the boat the Sir Robert Bond. A pregnant lady caring for a small child traveling on the boat to Cartwright awoke to a male youth rummaging in her bag which was on the seat beside her. Thieves made away with a DVD player and the small child's Baby Einstein movie. Police are asking that if individuals have information regarding this crime to please contact the local Cartwright RCMP or contact Crime Stoppers.

It's almost too weird to believe, but it's apparently legitimate. It reminds me of a news story from quite a few years ago, involving an armed robbery from a bank on Bell Island. How did the police catch the perpetrators? By pulling the getaway car from the line-up of vehicles waiting to get on the ferry. Smart crooks.

With regard to the story above, I ask you: how hard can it be to locate a couple of thieves on board a ship?

From clear to cloudy: a new definition of marketing

Leave it to a committee to come up with something like this. It seems the worthies at Britain's Chartered Institute of marketing (CIM) have decided that the word marketing' has to be redefined.

"Marketing has become more sophisticated, and yet its status with the customer and the rest of the business has never been lower," said David Thorp of the CIM. "Complicating this is an increasing divide between the thoughts of academics and the experiences of practitioners."

Fair enough. So here is the old, apparently obsolete definition of marketing:

"The management process responsible for identifying, anticipating and satisfying customer requirements profitably."

Twelve simple words. Now have a look at the new definition:

"Marketing is the strategic function that creates value by stimulating, facilitating and fulfilling customer demand. It does this by building brands, nurturing innovation, developing relationships, creating good customer service and communicating benefits. By opening customer-centrically, marketing brings positive return on investment, satisfies shareholders and stakeholders from business and the community, and contributes to positive behavioural change and a sustainable business future."

According to an article from the World Advertising Research Center in the UK,, those present for the unveiling of this new meaning were apparently "unimpressed, both with the verbosity of the new definition and its lack of clarity."

No kidding.

Peer Award for Suzanne Woolridge

And finally, congratulations to CBC radio arts producer Suzanne Woolridge (right, CBC photo), who last week received a national employee recognition award, for which she was nominated by fellow employees. Here is the full item that was posted at the cbc.ca/nl site:

CBC Radio arts producer Suzanne Woolridge has received special recognition from her colleagues in Newfoundland and Labrador.

On Friday, Sept. 14, Suzanne became one of a handful of CBC employees across Canada to win what's called a Peer Award. Coworkers nominate colleagues they believe go above and beyond the call of duty, and putting Suzanne's name forward was a no-brainer.

She often works into the night, without complaint, and on her way out the door will offer people rides home.

Suzanne's voice is well-known to CBC Radio listeners. She covers the arts with outstanding enthusiasm, and full journalistic rigour. She is a one-person production team, preparing endless items about the endlessly vibrant arts community in Newfoundland and Labrador, for all our programs.

Her co-workers are delighted she's getting the recognition she deserves. Congratulations, Suzannei!

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