Shakeup at CBC

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Realignment sees Gullage in charge of news

Peter Gullage is the new Executive Producer in charge of all news in Newfoundland and Labrador. That's one of the outcomes of a realignment within CBC in this province, as it works to develop the 'myCBC' brand of news and current affairs, which treats radio, TV and online news as one integrated product.

Gullage is currently the TV news reporter for the national CBC network. His new role is certainly a promotion, while the other reassignments - outlined in the internal memo below - look more like lateral moves.

CBC Radio listeners who were around in the early to mid 1990's will remember Gullage as part of the CBC Radio Morning Show team that brought us some of most creative, off-the-wall radio this province has ever heard (working with Jim Brown and Gerry Amey). He was also an executive producer for radio before taking the national reporting assignment. Prior to joining CBC, Gullage worked as a reporter with The Sunday Express (with yours truly).

Gullage is a solid reporter with a wicked sense of humour - not to mention his experience in administration - so this role seems tailor-made for him.

Here is the memo announcing the changes at CBC:

I'd like to let you know about some changes we are making as part of the myCBC Newfoundland & Labrador project.

As you know, the goal of myCBC is an integrated news service for audiences that is accessible, relevant and of a high quality. An important part of achieving the goal is creating one News Department for the Region.

As we move to an integrated newsroom a number of people will take on new assignments.

First off, Janice Stein's title will change to News Director. She will continue to be responsible for planning and overseeing all news programming and production, leading the region's integrated news service while meeting the needs of each platform. Her focus will be the integrated News Operation. She will no longer be responsible for current affairs programming in the region.

To that end, Kathy Porter's role will change as well. Kathy will be reassigned to Executive Producer Radio Current Affairs and will be responsible for leading all of the daily shows both in St. John's and across the province but will no longer be directly involved in news. Clearly there will still be a great deal of cooperation and collaboration between news and current affairs.

Peter Gullage will be reassigned to the position of Executive Producer responsible for all news. With his extensive background in both radio and TV news he is well-placed to help us integrate the flow of our news coverage across all media lines. We will post and fill a TV national reporter to fill the vacancy left by Peter's reassignment.

Doug Letto will continue as Senior Producer for our flagship television news program Here & Now and focus on the daily content and direction of the program as the show continues to flourish and grow.

With Janice, Kathy, Peter and Doug, we have a very strong leadership team to guide us through the next phase of our development. These new assignments will take effect on January 14th.

In the meantime planning continues for the myCBC project in this region.

In November we pulled together information on our resources, technology and the competitive environment in radio, TV and online news. Based on that research, we made early recommendations about expanded services to the Vice Presidents.

However, there are two key elements we are expecting in mid-January that need to be a part of this planning. We are conducting a telephone survey of our market in the first two weeks of January asking people questions about radio, TV, and online usage as well as news content, and format. Also the TV ratings will come out on January 10 which will give us a better idea of revenue that would be available to help with news expansion plans.

Your contribution to the development of myCBC here is vital. Thank you for your ideas on news expansion in our region. Once we decide on expansion plans there will be staff meetings to determine a shared vision, common values, and editorial priorities as we determine how to meet our programming goals.

In the meantime if you have questions or concerns please feel free to call or drop by.


Diane Humber

Regional Director of Radio and TV

Newfoundland and Labrador

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