New magazine Vixon ready to roll

Daniel MacEachern
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Publication aims to cover local fashion and cultural scene

Michael Evoy’s ready to launch. The owner of the new Goulds-based Vixon magazine is due to bring out the first issue early next month.

“It’s a fashion magazine, really, but we do have pop culture into it, and we do have mostly local stuff into it, to keep everyone entertained and show off Newfoundland talents,” said Evoy.

It won’t be strictly local, though, said Evoy — the first issue drew on connections Evoy has through work he’s done with MuchMusic to land interviews with singer Justin Bieber and Degrassi actor Munro Chambers.

“I’m trying to get more of the young adults interested into it, but I still want to have that little bit of a teen vibe as well, so it can be open to pretty much anyone.”

Evoy, 22, said he started the magazine because of his love of photography. He started by taking pictures of his sister and her friends, which progressed into being asked to take family portraits for people.

“I always wanted to do fashion photography. That was my dream, pretty much,” he said, adding that his work shooting celebrities at the Junos in St. John’s a couple of years ago inspired him to pursue that line of work further.

The launch hasn’t been without challenges. The first issue was supposed to come out in early October but was delayed due to printing issues.

The magazine was also originally called Flaunt, but Evoy found there was already a magazine in California with that name. Hence Vixon, which Evoy intentionally misspelled.

“V-i-x-o-n is just because I was afraid that I was going to find one that was ‘V-i-x-e-n,’ but there’s no Vixen magazine out there now.”

Actually, a quick Google search indicates there are — although the search results aren’t anything people are advised to explore on a work computer.

But Evoy says the misspelling also makes the magazine a little different.

And he’s hoping to hear from Newfoundlanders in the fashion and cultural world with something to share.

“We’re always looking for different artists, actors, models and stuff,” he said. “We just want to show off every kind of variety. We don’t want to have just the skinny, skinny girls. I want to show off the curvy girls as well. I want to have all sizes, different faces as well.”

Newfoundland doesn’t have much of a fashion industry, said Evoy, but he’s hoping his magazine helps to build it.

“I just want to be able to give something back to Newfoundland,” he said, adding it’s difficult for aspiring models in the province to get work that might open doors elsewhere. “I want to give an opportunity to show off their talents.”

The first issue is due out in November. Until then, readers can search Vixon Magazine in Facebook.

Twitter: TelegramDaniel

Organizations: Vixon magazine, Vixen magazine, Google

Geographic location: California, Newfoundland

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Recent comments

  • David
    October 18, 2012 - 21:25

    Newsweek announced it's no longer publishing a magazine...but hey, what do they know about anything, right? Where's that ACOA grant!?

  • Steve
    October 16, 2012 - 02:12

    I'm very happy for his offering to create something interesting publication wise in Newfoundland. However, this cover is a disaster, I'm sorry. If this is any indication as to how your content will be organized and look, then you need to get a different designer. I can name a list of things that are visually bad design from viewing this small image of your cover. If you have interviews with people who are relevant to a younger market (the Biebs, Degrassi), you have some sort of entertainment content to offer which could be really interesting and separate Newfoundland from a lot of crap out there—if it's used well. But you need to hire someone professional to create your layout and refine your images, if this cover is any indication to the rest of your magazine. There are even 3rd and 4th year students that sometimes take on projects and could help you out. Put an add on Kijiji. I'm not trying to sound mean, I support Michael 100% but this is just really bad design. Good Luck!

  • kayla
    October 09, 2012 - 10:44

    wow, people got no respect like some of the comments below, people are trying to do things with their lives, and the some of the negitive comments below, disgusting, atleast someone is trying to do something good for newfoundland, and atleast the guy is trying to show off local girls from here, and have you seen the magazine yet.. atleast wait til you see it to judge just from the one picture from the party he had. wow some people just got to complain about everything. well i think he should keep going and congratulations on the magazine

  • donna rose
    October 05, 2012 - 22:52

    Glad to see the younger generation wanting to do something aspiring with their lives, i dont know michael but his work is beautiful. congrats

  • David
    October 05, 2012 - 22:02

    Misspelling 'vixen' for no reason, and a soft porn skin mag in the age of the internet....shrewd! Call up Hugh Hefner and have a chat, pal. Oh well, where's his 'Hibernia grant'....?

    • CaRogers
      October 06, 2012 - 16:37

      Oh've learned to BSoh so very well. Wonder were that skill was honed. You want to give back? "We’re always looking for different artists, actors, models and stuff,” “I just want to be able to give something back to Newfoundland,” Gag...If the animal print crotch huging dress next to you in the pic is one of your protégé. God help what your giving back to NL. Create a magazine with your ACOA funding and publishing grant but have a vision beyond the showing of skin. You claim it is a fashion magazine you presented yourself at the opening as a skin magazine. There is a lovely business woman in town who does image counseling, you can get funding for for that too. See if she can get you to see how to not offend women by making the ones who work for you look un-ready for the camera. Image is what you are selling.Notice that even Hugh has classy looking companions at his side in press pics. GET A MENTOR OR AN ADVISOR I'd love to see you suceed.

    • david
      October 09, 2012 - 10:53

      Is that what this is about ? --- "Giving something back to Newfoundland"? Really?! really don't have much going on 'up there', do you?

    • david
      October 09, 2012 - 10:57

      Is that what this is about ? --- "Giving something back to Newfoundland"? Really?! Carogers, you are clearly one of the 'subscriber demographic' for this budding, wildly successful venture.