Branding Bonavista

Shawn Hayward
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New website plugs town as place to work, play and retire

Bonavista’s image on the Internet got a makeover recently as the town added a new logo and motto to its updated website. One councillor hopes it will get people choosing Bonavista as a place to work, play, and retire.

Coun. John Norman, and town archivist Crystal Fudge, chose to represent the town with the phrase “A colourful place to ... work , play, retire.” The motto appears on the new town logo below images of the town’s most iconic buildings.

Signs went up a couple weeks ago bearing the town’s new branding, and the revamped website proudly bears the logo on its masthead.

Above the phrase appear simple drawings of historic buildings including the Mockbeggar Plantation and Garrick Theatre.

Norman says they chose the phrase as the best way to sum up what Bonavista provides to locals and tourists alike; a place that people of all ages can enjoy.

“It highlights that we’re becoming a more colourful townscape, with all the colourful historic buildings, filled with colourful people, and colourful personalities,” he says.

With more than 1,000 historic structures, Norman says Bonavista is second only to St. John’s in historic structures provincewide.

Norman says the town was “in desperate need” of a rebranding, and he and Fudge worked on the project for a year. They got inspiration from last year’s Church Street Festival logo, which bore similar drawings of historic buildings.

The town’s website also got an update. It now has more information from town hall, including applications and regulations. Norman says the town will also focus on providing information via social media to keep residents informed about what they need to know to live in Bonavista.

There’s also a portal for newcomers that includes employment information and a list of contacts, as well as investment opportunities in the community. The town has four new subdivisions under development and people can now learn more about them and how to buy land through the Bonavista town website.

“If you were thinking of moving, you have links to what land is available, what subdivisions are under construction,” says Norman.

With tourism becoming a more important part of the local economy, Norman says it’s important the town represent itself to the world effectively through the Internet.

He said he hopes the new branding and website accomplishes that.

“It’s definitely more eye catching,” he says. “Both the signs and the website are still a work in progress … but the reviews so far are good. It highlights one of Bonavista’s top assets, which is built heritage.”

The Packet

Geographic location: Bonavista, Church Street, Bonavista.There

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Recent comments

  • david
    August 18, 2013 - 08:02

    Forget actual improvements....get a logo! That's all people need.....they'll flock to Bonavista, overlook all the roadside trash, vinyl-sided buildings, the town non-planning but marvel at the great logo! Newfoundland tourism...sustainable my arse!

  • Randy Baldelli
    August 13, 2013 - 18:25

    Try mifflins tea room! This is a family I Know way to well and if i was coming home for some fresh home made sandwiches ,dishes deserts I would not want it any other way Love My Lady Bizzy for working her fingers to the bone Missn u me Mudder xoxoxoxoxo Randy Baldelli from Sudbury Ontario

  • Brian
    August 12, 2013 - 08:43

    Great job, however something should be done with the eyesore property between Riff's and the Anglican Church, old delivery truck, small building in state of disrepair, whoever owns this property most likely is not part of your makeover.

  • Edmund
    August 11, 2013 - 09:47

    It is nice to know that the good folks of Bonavista are taking pride and an interest in making the town a destination for many. As a person who has had many trips to Bonavista over the last 10 years it whould benefit those trying to make a difference to ask the local restaurants in the area (especially Skipper's in the Hr. Quarters Hotel) to start serving "fresh cod fish" !!! It is really ironic yet unbelievable and sad that they serve "frozen fish" when they are located next to one of the biggest fish plants in Eastern Canada (OCI). Surely they can get "fresh" fish even if they have to make a case to the government to do so. If Ches's can get it in St. John's and Gander so should they be able to do so in Bonavista, one of the biggest fishing communities in the province. It would be appreciated by visitors and also be good for the Swyer's business. Just a suggestion that should help everyone.