- January 22, 2014 - 19:02
Here's the problem with the "government way" of valuing tourism....if I buy a $4 burger at McDonalds on my way to St. John's in the middle of March, they apply contrived multiples, fudge factors and economic trickle down voodoo to that $4 "expenditure" until it eventually swells to a ridiculous $18 bucks in "tourism value". The truth is that the $4 was (just to illustrate the point) about $0.50 worth of local wages, $2.00 went to McDonalds Canada in food expense and franchise fees, $1.00 goes to pay utilities and taxes to governments, and $0.50 goes to the franchisee as profit. But wait....here's the real kicker: I wasn't even a tourist at all! So it's $18 of complete, made-up BS.....this ends the lesson in government finance.
- January 21, 2014 - 11:03
$94 million spent on ads since 2006.....that's real, actual taxpayer money. The "We had non-residents come here and leave $1 billion here" claim? That's complete, utter government BS.
- January 21, 2014 - 10:09
"....the ads are whimsical and idealized..." Quite the understatement. Between the "five days every 2 years" weather and the "helicopter required" footage, the ads are a complete fiction. But then, tourism strategy here remains "just get them here --- once we got their money, let them fend for themselves". So that makes the ads perfect.
- January 21, 2014 - 04:47
I don't get it. Why couldn't he make the Gros Morne announcement from Gros Morne??? Why CBS? Too much trouble to show a little respect and actually GO to Gros Morne?