Tourism Minister Terry French beamed as he introduced the province’s latest tourism ad in Conception Bay South on Monday.
Tourism Minister Terry French unveils the province’s latest tourism ad Monday morning at the Manuels River Hibernia Interpretation Centre. French said that since 2006, the province’s ads have helped grow tourism to a billion-dollar industry in the province. — Photo by James McLeod/The Telegram
The ad, titled “Magic,” features Gros Morne National Park and the vivid colours and ethereal tone that have come to define the provincial tourism campaign.
But even if the ads are whimsical and idealized, French said they translate into cold, hard cash for the province.
“In 2012, of course, we became $1 billion in spending. We had non-residents come here and leave
$1 billion here. We’re employing over 17,000 Newfoundlanders and Labradorians all over the province,” he told reporters. “We had 500,000 people come visit us last year.”
Since the current “Find yourself here” tourism campaign was launched in 2006, the government has spent more than $94 million on the ad campaign.
The work is done by Newfoundland firm Target Marketing.