Prince Edward Islanders could soon be getting screeched in — coffee style.
Jeff LeDrew, president and founder of Newfoundland and Labrador’s Jumping Bean Coffee, has decided to expand into the Maritimes and has P.E.I. squarely in his sights.
He’s looking for a franchisee to invest in two locations on the Island.
Jumping Bean Coffee currently operates three franchises in Newfoundland as well as outlets in a few other properties such as airports and universities. Its coffee is also sold in Sobeys and Target stores, so some in P.E.I. are already familiar with the brand.
Like other coffee-makers, Jumping Bean produces a variety of flavours, including Newfoundland Screech (alcohol free), which just happens to be one of the company’s better sellers.
In an interview with TC Media, LeDrew said Jumping Bean falls somewhere between staple brands like Tim Hortons and Starbucks.
“We bridge the gap for people dedicated to Tim Hortons and also cater to a higher clientele. It’s hard to define the middle of those (well-known brands) but we found it,’’ LeDrew said. “We bring in the local aspects because a lot of people are focused on buying locally (made coffee), buying Atlantic. We get those folks.’’
He says Jumping Bean is a growing multi-channel sustainable coffee brand with an emerging presence nationally in grocery sand retail markets. The company’s flavours are also sold in Ontario.
LeDrew said it’s been a challenge growing the business beyond the shores of Newfoundland and Labrador.
He envies the Confederation Bridge which enables business to get product on and off P.E.I. much easier than relying on the ferry that connects his island to the mainland.
“We’re an island as well. Getting stuff off the island is just craziness. I’m behind the 8-ball before I ever start with respect to Ontario and national suppliers.’’