East Coast Roast on west coast shelves

Ashley Fitzpatrick
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Jumping Bean coffee picked up by Target Canada

Building Jumping Bean coffee since 2005, founder and president Jeff LeDrew has received a boost for his brand — with Target Canada agreeing to stock the company’s product in stores across the country.

Jeff LeDrew, owner/operator of Jumping Bean Coffee Co., now has his product carried by Target stores across Canada.
— Photo by Rhonda Hayward/The Telegram

Consumers can expect to see one-pound of bags of Jumping Bean’s French Colombian, Espresso, Deep Water Dark, Lighthouse Roast and East Coast Roast varieties on that retailer’s shelves.

Already supplying regionally to sellers including Costco, LeDrew told The Telegram he has been pressing for national space with retailers.

Target, with its 124 stores nationally, is a significant get.

“The big difference for Target is their philosophy on innovation and a different experience for their customers,” he said Wednesday.

Jumping Bean will sell into three distribution centres under the deal penned.

Unique roasting process

LeDrew said Jumping Bean coffee is unique in being roasted and packaged in this province, but also using the company’s Eco2 Roast process, with a heat-recovery setup reducing 85 per cent of the emissions from each pound of coffee processed.

The company directly employs about 22 people, split between manufacturing and retail arms. LeDrew said his goal is to get to 40 to 45, through expansion on both sides.

“But I’ve got to have the revenue to support the business,” he said.

Rapidly expanding since its start, Jumping Bean has moved from $2,000 in revenue to $1.7 million in its last annual, he said.

But the company is going through the crucible, as it makes the move to a new level of business on all fronts.

A greater demand for wholesale product requires an up-front investment.

“It works out to be a fairly big drain on your cash flow,” LeDrew said. “It was difficult, but I did arrange working capital financing through ACOA.”

Then there is the followup, a capital investment for greater production, to meet increased demand.

LeDrew is already deep into work towards for a new manufacturing plant, one with double the capacity of his current operation. If financing works out, he is hoping to bring that project to fruition over the next eight to 16 months.

Wholesale works aside, the company has also been promoting coffee shop franchises regionally.

“We’ve got a list of potential franchisees and now it’s just a matter of working through those to make sure you’ve got the right fit for the organization,” he said.

“The goal is for it to be a national brand.”

Organizations: Costco

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