With the press of a button, Tim Hortons is hoping Canadians will warm to a new credit card partnership. The coffee and doughnut chain has joined CIBC for the “Double Double Visa Card,” which includes physical buttons built into the plastic.
A cup of Tim Hortons coffee is poured in Toronto in this file photo. For those needing an extra caffeine boost in the morning, Tim Hortons will be introducing a larger extra large cup next Monday.The company says the new cup will offer coffee lovers across Canada an extra large coffee at a value price.— Canadian Press photo
Cardholders can press one of two options on the face of the card — a button that accesses their Visa account or another that lets users redeem loyalty points for products at the company’s restaurants.
Each button has a coloured light that illuminates when the user activates one of the options on the card.
While credit cards with buttons aren’t new, this is a first for Canada.
Previously, Citibank ran a pilot program in the U.S. which tested button technology with a select number of its clients. That card has since been discontinued.
The CIBC and Tim Hortons card allows users to earn points on purchases they charge to their no-annual-fee Visa card, collecting a cent on every dollar in Tims Cash rewards, the companies said.
CIBC launched the venture with Tim Hortons shortly after losing exclusivity for an Aeroplan-branded credit card. While CIBC still offers a card with Aeroplan, the loyalty points company has also launched a separate venture with TD Bank.
The Tim Hortons-branded credit card is the first step in rolling out a loyalty program. The company has yet to announce when the full-fledged rewards program will debut.
The Tim Hortons credit card will be officially launched today
By David Friend
THE CANADIAN PRESS—TORONTO