Atlantic-based marketing communications agency, m5, has expanded its footprint into the northeastern United States with the acquisition of bGG Advertising in New Hampshire, m5 president Gary Wadden announced today.
According to a news release, bGG is a marketing and public relations firm, operating for the past 20 years in Manchester offering strategic planning, media, public relations, interactive and website development, social media and graphic design services.
The firm's clients are long-term and span many sectors from banking and broadcasting to construction and retail.
Wadden says the move into the U.S. uniquely positions m5 and its group of companies.
"This was a very strategic decision on our part to cement the inherent tie between Atlantic Canada and the Northeastern U.S.," Wadden said.
He added that m5 has been operating in the New England marketplace for many years in the entertainment/gaming, tourism and telecommunications industry.
Craig Tucker, m5's senior vice-president of marketing and corporate services, said the move into Canada's largest trading partner market builds on m5's 30 years of experience in Canada and abroad.
"M5 has grown over time to become not only one of Atlantic Canada's largest, full-service marketing agencies, but to provide top-notch work beyond its east coast borders in many markets, including Scotland, Alberta, Ontario, Quebec, Maine and New York," Tucker said.
Tucker noted the connection to the U.S. marketplace is critical as m5 continues its growth agenda.
"Being situated in the largest city in northern New England has many advantages, not the least of which is the pro-business climate and close proximity to one of the largest business centers along the eastern seaboard (Boston)," he said.
Today m5, with the addition of bGG, has more than 160 people. It has built its reputation on good insight, hard work and results for its clients. For information on the group, see m5.ca.
M5 marketing communications makes international move
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Published on
January 7, 2010
- Published on June 30, 2010
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Staff ~ The Telegram
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