ORLANDO, Fla. - The new, intense, 3-D ride based on the Transformers toy and movie franchise has opened at Universal Studios in Orlando.
The ride, called "Transformers: The Ride-3D," opened to the public Thursday following an elaborate ceremony featuring fireworks, smoke and a flyover by a formation of private jets.
Hundreds of fans cheered the film's "stars" — imposing, robotic looking creatures named Bumblebee and Optimus Prime — as they walked the red carpet past the new attraction.
Steven Spielberg, the executive producer of the Transformers films, also walked the red carpet but declined to give media interviews.
The film and characters grew out of a line of Hasbro toys first released in the early 1980s.
The attraction uses 3-D technology to take riders through a cityscape filled with battles between giant robots.