Joe Fresh brings minimalist, modern approach with 60s twist to chic sportswear

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Joe Fresh brings minimalist, modern approach with 60s twist to chic sportswear

TORONTO - Joe Fresh delivered a 60s twist to its extensive range of minimalist, modern sportswear to wrap up Day 3 of World MasterCard Fashion Week in Toronto on Wednesday.

The affordable apparel brand drew inspiration from optical art evocative of the decade melded with futuristic patterns, colours and cuts.

The wide-ranging collection boasted clean lines and sleek silhouettes with a palette largely steeped in black and white with infusions of mustard yellow, eggshell and cobalt blues.

There were plenty of striking patterns in the mix, including horizontal stripes and geometric and digital prints.

Women's apparel conjured elegance and chic with demure bow blouses, ruffled collared shirts and capes, along with sheath dresses and pleated skirts.

The brand took a boldly graphic turn with its menswear as well, which encompassed floral-printed shirts and check-print suited separates among more traditional blazers and pea coats.

It was hard to miss the blindingly-bright metallics, with silver foil incorporated on everything from winderbreakers to skirts and barely-there briefs.

While the men stepped out in soft white loafers, the footwear offerings were more extensive for women, from chunky-heeled pumps to pointy heels with silver-capped tips or mesh detailing.

As has become standard for the brand, Joe Fresh enlisted a roster of high-profile models to take to the catwalk, including a trio of homegrown talents: Meghan Collison, Grace Mahary and Zoe Colivas.

Fashion legend Pat Cleveland, whose career dates back to the 70s modelling for fashion heavyweights like Halston, also took a turn on the Joe Fresh runway.

Cleveland opened the show and appeared again closer to the presentation's conclusion, entertaining the audience during each walk with her unique, energetic strut.

Geographic location: TORONTO, Cleveland

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