Drivers in Toronto have been getting a glimpse out a window in this province for the last three weeks.
A giant 3-D billboard over the Gardiner Expressway in Toronto - a part of Newfoundland and Labrador's Fresh Air campaign - is an attempt to tempt travellers to visit this province on their holidays.
The local scenery is seen through the window, which includes actual billowing curtains, was hand-painted by an artist and hung 60 feet above the highway.
"Newfoundland and Labrador is an ideal location for a change of scenery," said Tourism Minister Clyde Jackman, in a release today. "As a department we are excited about this new addition to our campaign. It's something we've never done before, and it's a really original idea and execution within the Toronto advertising market. The best way to communicate a message to people is to show them, rather than simply tell them. That's what this superboard is all about."
The Fresh Air campaign also includes a giant 3-D clothesline superboard in Ottawa; humorous sponsorships of daily air quality and weather reports on local radio stations in Ottawa and Toronto; contest promotions; and, various other advertising and marketing elements.
The Toronto superboard will stay up until mid-August.
To see how the billboard was painted, please visit: www.newfoundlandlabrador.com/About/BreathingRoom/FreshAir.aspx
Toronto drivers get scenic view from Newfoundland window
The window billboard as seen over the Gardiner Expressway in Toronto is being used to entice tourists to this province. Provincial government photo
-
Published on
July 11, 2008
- Published on June 30, 2010
-
Staff ~ The Telegram
- Rate
- Top of the page
Comments
-
- Angela
- - July 2, 2010 at 14:53:06
While the image presented here is a lovely one, billboards and other large advertisements are an eyesore and a blight on the landscape. Too bad that we had to promote our own beautiful scenery to the detriment of another place.
-
- Linda
- - July 2, 2010 at 14:48:57
Way to go Newfoundland and Labrador!!! Get our beautiful scenery out there!!!I have been gone from home only since November and I MISS the smellof our wonderful Atlantic Ocean!!! Unless you grew up with it, you don't know what you're missing!!!!
-
- joe
- - July 2, 2010 at 14:40:20
People are always going to play poker for a few bucks.
Why not this way??? -
- Angela
- - July 1, 2010 at 21:37:56
While the image presented here is a lovely one, billboards and other large advertisements are an eyesore and a blight on the landscape. Too bad that we had to promote our own beautiful scenery to the detriment of another place.
-
- Linda
- - July 1, 2010 at 21:30:40
Way to go Newfoundland and Labrador!!! Get our beautiful scenery out there!!!I have been gone from home only since November and I MISS the smellof our wonderful Atlantic Ocean!!! Unless you grew up with it, you don't know what you're missing!!!!
-
- joe
- - July 1, 2010 at 21:16:15
People are always going to play poker for a few bucks.
Why not this way???
.jpg){kind=small}
.jpg){kind=small}
.jpg){kind=small}
.jpg){kind=small}
