Embree native faces the Dragons

Pam Snow
Send to a friend

Send this article to a friend.

Will pitch extendable watering can to TV show's entrepreneurs

Inventor of Water-Easy, Dave Pelley originally from Embree, will demonstrate his business on an upcoming episode of Dragon's Den Oct. 14 at 8:30 p.m. Newfoundland time on CBC Television.

Pelley, a self-employed arborist, invented Water-Easy - a watering can with an extendable handle - seven years ago when he renovated his home in Pickering, Ont., and added a cathedral ceiling. Pelley began to hang plants from the ceiling and thought it was wonderful - until he went to water them.

Dave Pelley (right) demonstrates his product, Water-Easy, to the Dragons of CBCs Dragons Den (from left) Robert Herjavec, Brett Wilson, Kevin OLeary, Arlene Dickinson and Jim Treliving. The episode is scheduled to air Oct. 14 on CBC-TV. Inset, Pelley show

Inventor of Water-Easy, Dave Pelley originally from Embree, will demonstrate his business on an upcoming episode of Dragon's Den Oct. 14 at 8:30 p.m. Newfoundland time on CBC Television.

Pelley, a self-employed arborist, invented Water-Easy - a watering can with an extendable handle - seven years ago when he renovated his home in Pickering, Ont., and added a cathedral ceiling. Pelley began to hang plants from the ceiling and thought it was wonderful - until he went to water them.

"The plants were all up about eight to 10 feet and plants need maintenance, so it got to be a nightmare watering them," he said. "So I devised a simple solution and Water-Easy was born."

The invention allows an individual to water plants that are located in higher areas with their feet planted firmly on the ground.

"I was climbing on stepladders and in the winter time I had to drag the stepladder into the house to reach the plants," Pelley said. "And it's a major chore to water 15 plants so high up, not to mention dangerous."

Pelley began reviewing research done by the Canadian Institute for Health Information (CIHI) and realized the accident figures for Ontario alone would make a difference in the lives of those who used ladders, stools or chairs while watering plants.

"There are 23 people a day visiting the emergency room in Ontario alone due to ladder accidents," he said. "In Ontario in 2006, there were 8,366 emergency room visits because of ladder-related accidents and 80 per cent of them were domestic, which is related to home chores such as cleaning the gutters and watering plants.

"In one year, in one city, that's incredibly high. It's one of the most dangerous tools in the workplace and at home. When I can just go to my tap and water all my plants in about two to three minutes with my feet on the floor with Water-Easy."

Pelley made prototypes to see the reaction from consumers and the reaction pleased the inventor.

"I made 500 prototypes and all the people I gave them to won't give them back," Pelley said. "The prototype is what everyone will see on TV. The new one will have spouts and will have three different parts that you can snap into place when you want to use it. The new one will also have a spout so that water can easily pour into the planters."

After the reaction to the prototypes, Pelley thought it was time to approach the Canadian Intellectual Office for a patent.

"So I now have a Canadian patent, which is extremely hard to get," he said. "You have almost three million ideas to compete with and you have to have something completely different from anything else or they won't give it to you."

After working on his product for seven years, Pelley e-mailed CBC's "Dragon's Den" for the chance to appear on the national program during the show's fourth season.

"There were 4,500 ideas for the new season and mine was the second or third idea they chose," Pelley said. "So I thought I would take the first 90 seconds to show them what is happening, so I demonstrate the product and I made it a little hilarious."

The Dragon's include Arlene Dickinson, Canada's most renowned independent marketing communications entrepreneur, and Robert Herjavec, who heads The Herjavec Group, one of Canada's leading IT security firms. Then there's Boston Pizza International owner Jim Treliving and Kevin O'Leary, director of Stream Global, an international business outsourcing company, and the chairman of O'Leary Funds. Lastly there's Brett Wilson who helped turn a maverick set-up into the energy industry's leading investment bank with deals totalling $150 million.

Pelley couldn't say whether he made a deal with any of the Dragon's, but he commented on his experience pitching on the show.

"When you go out there in front of 22 cameras, in front of the five Dragon's, and all the world will be watching you - you're a wreck," he said. "There's nothing scripted, there's no rehearsal. You're just stuck out there and you do your thing.

"But I didn't want to make a deal with them, I just wanted air time on CBC. I just wanted to get on TV to make other deals, to promote Water-Easy on CBC to let other investors see it."

Pelley said the product is marketable because it's cheap to make. He hopes investors will realize the potential of Water-Easy.

"I have been investing over the years and working on this product, so I'm ready to market now," he said. "I made watering plants 100 per cent easier and most importantly 100 per cent safer.

"That was my purpose behind it - if I can keep one person from breaking their leg or ribs, then I've pretty much done my job."

Organizations: CBC, Canadian Institute for Health Information, CIHI Canadian Intellectual Office The Herjavec Group Boston Pizza International Jim Treliving and Kevin O'Leary O'Leary Funds

Geographic location: Ontario, Newfoundland, Pickering Canada

  • 1
  • 2
  • 3
  • 4
  • 5

Thanks for voting!

Top of page

Comments

Comments