Funding provided for marketing cooked and peeled shrimp

Staff ~ The Telegram
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The provincial government announced today it is providing $100,000 in funding toward a project involving the marketing and promotion of cooked and peeled shrimp.
The project is being carried out by Ocean Choice International (OCI), and the funding is being provided through the Fisheries Technology and New Opportunities Program.
"Effective international marketing is instrumental in Canadian cooked and peeled shrimp product positioning," said Fisheries Minister Clyde Jackman. "Sustainability is becoming an important aspect of seafood purchasing decisions. The Canadian northern trawl shrimp fishery was the first fishery in Canada to be certified by the Marine Stewardship Council (MSC), which is a statement on the sustainability of this fishery."
According to a news release, OCI is planning on expanding its markets for cooked and peeled shrimp to Europe and Asia. The primary objective of this project is to focus on understanding key needs and behaviours of shoppers and consumers in these markets. OCI has sales offices located in North America, Europe and Asia and the project will allow for market research and development on distribution, competitive intelligence, product differentiation and other key marketing activities.
"Cooked and peeled coldwater shrimp is a well-known traditional product, particularly in the United Kingdom and Scandinavian countries," said Martin Sullivan, chief executive officer of Ocean Choice International. "However, over the past 10 years there has been an increasing amount of warm water shrimp in these markets. With increased marketing activities, OCI will highlight that not only is cooked and peeled coldwater shrimp the best tasting shrimp in the world, but also that this fishery is conducted in an environmentally friendly and sustainable manner."

Organizations: OCI, Marine Stewardship Council

Geographic location: Europe, Asia, Canada North America United Kingdom Scandinavian countries

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Recent comments

  • Gen X
    July 02, 2010 - 13:18

    WHY? I would rather buy these myself, but all I seem to be able to purchase comes from China or Thailand!! And in comparison, the taste is like ambrosia and styrofoam. Put in our stores, WE will buy it. It makes no sense to ship shrimp from Asia to here, and then ship shrimp from here to Asia!
    Doesn't anyone else see that there is something wrong here?

  • Gen X
    July 01, 2010 - 20:00

    WHY? I would rather buy these myself, but all I seem to be able to purchase comes from China or Thailand!! And in comparison, the taste is like ambrosia and styrofoam. Put in our stores, WE will buy it. It makes no sense to ship shrimp from Asia to here, and then ship shrimp from here to Asia!
    Doesn't anyone else see that there is something wrong here?