Return of the Junos

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St. John's ready for the Ruckus

Are we ready to host the 2010 Juno Awards?

The volunteers are scheduled, the equipment is booked, the bar fridges are stocked and there is positively, absolutely no room at the inn.

OK - maybe one or two rooms.

As of Friday, the Sheraton Hotel Newfoundland and the Delta Hotel were sold out with reservations for the week (that's April 12 to April 18). Yet the Battery Hotel, the Quality Inn and the Courtyard by Marriott had a scattering of rooms (think five or less) available for visitors for Monday to Friday ... but Saturday and Sunday? Forget it.

Pedestrians walk by Living Planet on Water Street. The window is decorated with D'JUNO signs promoting the upcoming Juno Awards. - Photo by Keith Gosse/The Telegram

Are we ready to host the 2010 Juno Awards?

The volunteers are scheduled, the equipment is booked, the bar fridges are stocked and there is positively, absolutely no room at the inn.

OK - maybe one or two rooms.

As of Friday, the Sheraton Hotel Newfoundland and the Delta Hotel were sold out with reservations for the week (that's April 12 to April 18). Yet the Battery Hotel, the Quality Inn and the Courtyard by Marriott had a scattering of rooms (think five or less) available for visitors for Monday to Friday ... but Saturday and Sunday? Forget it.

The place is packed.

"This is the Oscars, this is the Grammys of the Canadian music industry," Ken Marshall, chairman of the Ruckus on the Edge (host) committee, said at a Rotary event at the Sheraton Hotel Newfoundland on Friday.

Aside from the musicians, music industry representatives and fans coming in, Marshall said, more than 600 volunteers from the province have signed on to aid event organizers.

The bulk of those will be stationed in the downtown area during the week.

They will help to produce the first-ever full week of Juno Awards-related events (as opposed to the traditional two or three days) for Ruckus on the Edge.

Showcasing provincial and Canadian music, there will be concerts at venues from George Street to the Mount Pearl Coleman's to a school show in Happy Valley-Goose Bay.

On Thursday, Hey Rosetta! will perform at an official handover from the local schedule to the nationally organized events - the "passing of the baton," Marshall said.

They have planned the over 100-act JunoFest, the Juno Cup with former NHLers, the meet and greet Juno Fan Fare at the Village mall and a Songwriters' Showcase at the Arts and Culture Centre, among other events.

Ultimately, on Sunday, April 18, there will be the Juno Awards broadcast show at Mile One Centre - combined with an anticipated 4,000-strong live viewing party audience on George Street.

The broadcast reached more than 1.2 million people in 2009.

Downtown businesses preparing

With so much going on, there is financial opportunity for local businesses.

"Back in 2002, the expected economic impact (of the Junos) was $5.4 million," Marshall said. "This year ... it's close to $11 million."

At Twisted Sisters Boutik on Friday, Tennille Ashley was thinking about adding some extended hours for Juno week.

"I'm hoping it's going to make us very busy," she said. "And I can't imagine it won't because it is our target market - many of the people coming in."

Working on the window mannequin at August & Lotta Stockholm, Vanessa Lee said there's been sprucing up in anticipation of Ruckus on the Edge and the Juno Awards.

She said there have also been warmer clothes and long-sleeve dresses kept in stock for visitors who might not be used to a cool off-the-ocean breeze.

As for the potential for business?

"It's hard to say what it's going to be like," she said, although the store has stocked for high traffic, as occurences such as lost luggage led visitors to the downtown retailers the last time the Junos were here.

"We'll definitely be expecting more people downtown for sure," said Lian Morrison, while working at Living Planet, behind a Juno-inspired window display.

Living Planet is selling official Ruckus on the Edge T-shirts and, said Morrison, the apparel has been a hot item.

In fact, the store was waiting on a new shipment as they were - only for Friday morning - sold out.

"A lady came in and bought a whole pile of them," said Morrison, adding it was essentially all of the latest store stock. "It was like $500 worth ... and she wants more."

Early openings and Juno-inspired tea

At Brittania Teas, where you can purchase everything from tea pots to tea cup-shaped planters, owner Kelly Jones (a volunteer for the Juno Awards in 2002) told The Telegram she will be launching a new tea blend during Juno week.

"We wanted to call it the 'Juno blend,' but we figured that would not really be allowed," said Jones with a laugh.

Asked seriously about the potential impact of the Junos, Jones responded realistically.

"If I could master the art of predicting retail I'd be a millionaire," she said.

Meanwhile, one street up at Hempware, owner Nycki Temple-Delisle said the key right now is the energy and excitement in the air.

Hempware pushed up the delivery dates for its summer stock to this past week in order to be ready for extra visitors, she said. The store will also operate under its extended summer hours for the next 10 days.

In addition, Temple-Delisle open-ed a new store on Saturday at 100 Duckworth St., directly beside Hempware. The store is called Flower Child. It specializes in "eco-friendly and funky toys and clothing for kids," she said.

"We pushed the opening of our store ahead, just so we could be open (for the Junos)," Temple-Delisle said.

Record store day

Finally, local music-related businesses are set for a week of promotions, events and sales.

For example, O'Brien's Music Store has provided instrument cases for Ruckus on the Edge promotions around St. John's and have their own display at the St. John's International Airport.

In the heart of downtown, they're sure to catch some Junos traffic.

As well, Fred's Records has organized artist drop-ins during the week. On Saturday, it will mark "Record Store Day," with a question and answer session with Hawksley Workman and then an all-day, in-store concert with: Great Lake Swimmers, Sean McCann, NQ Arbuckle, PostData and Tim Baker (Hey Rosetta!).

In other words, it's bring on the noise, bring on the funk. Rock and roll all night and party ev-er-y day ... at least until April 19.

afitzpatrick@thetelegram.com

Organizations: Sheraton Hotel Newfoundland, Delta Hotel, Battery Hotel Quality Inn Living Planet Music Store International Airport Fred's Record Store

Geographic location: St. John's, George Street, Happy Valley Goose Bay Great Lake Swimmers

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Comments

Comments

Recent comments

  • Donny
    July 02, 2010 - 13:24

    Great! I can go downtown and hear the song 'Heave Away' adnauseam and the only difference is the stage will have a ruckus banner. That in-store concert featuring a bunch of no-name acts should be a big draw too. What a colossal waste of money!

  • what odds
    July 02, 2010 - 13:23

    aint a single artist playin at the Junos that id throw a few coppers at.

    Im so tired of all of these pop music award shows. What we need to do is stop giving awards to pop music artists and give money to our young people so they can buy guitars, drums, pianos, instruments...REAL instruments and go make some music that might be worth listining too a few years down the road instead of this garbage they got out now.

    Why the hell does Susan Boyle have a Juno? Seriously... just because she sings like crap in key doesnt change the fact that she sings like crap.

  • Jon
    July 02, 2010 - 13:22

    Maybe the city can put some more effort into picking up the disgusting amounts of garbage scattered around before this all begins...

  • St. John's Music Fan
    July 02, 2010 - 13:21

    Donny Dooley, there are actually some very fine musicians playing at that in store concert and I plan on checking several of them out. Just because you may not have heard of them or they are not on local radio stations does not mean they are no name. Great Lake Swimmers and NQ Arbuckle are two great Canadian Indie acts. Tim Baker is obviously well known loacally and Post Data is a side project of Paul Murphy of Wintersleep. All great acts and I look forward to checking them all out. Keep your ignorance to yourself in the future.

  • The
    July 02, 2010 - 13:20

    Donny, don't be so pessimistic. If i were a saucy Newf I would have said... you represent your town name very well br br Open your eyes and try to see the big picture. br

  • hockeyfan9087
    July 02, 2010 - 13:17

    Juno, Smunos.... I for one don't care, in my view the ticket prices are way too expensive and we have no big name bands that we rarely get to see coming for the Juno's instead we get some tween sensation Justin Bieber... Wow, big draw there... I was looking forward to going to the Juno Cup, but the $25 ticket price and no big draw there is keeping me away as well.

  • Jordan
    July 02, 2010 - 13:14

    No wonder we cannot get anything here with people like Donny Dooley. Just because you don't like an act doesn't mean they're no-name acts. There are artists coming here that are big on the Canadian msuic scene (which you obviously don't no anything about) and internationally.

    There are so many events going on around the city this week and I am sure almost anyone could find something they would enjoy.

  • Jordan
    July 02, 2010 - 13:09

    I say the airport should take the luggage of all the people coming in and hide them away for the week so those people buy all new wardrobes.

  • Donny
    July 01, 2010 - 20:09

    Great! I can go downtown and hear the song 'Heave Away' adnauseam and the only difference is the stage will have a ruckus banner. That in-store concert featuring a bunch of no-name acts should be a big draw too. What a colossal waste of money!

  • what odds
    July 01, 2010 - 20:08

    aint a single artist playin at the Junos that id throw a few coppers at.

    Im so tired of all of these pop music award shows. What we need to do is stop giving awards to pop music artists and give money to our young people so they can buy guitars, drums, pianos, instruments...REAL instruments and go make some music that might be worth listining too a few years down the road instead of this garbage they got out now.

    Why the hell does Susan Boyle have a Juno? Seriously... just because she sings like crap in key doesnt change the fact that she sings like crap.

  • Jon
    July 01, 2010 - 20:07

    Maybe the city can put some more effort into picking up the disgusting amounts of garbage scattered around before this all begins...

  • St. John's Music Fan
    July 01, 2010 - 20:05

    Donny Dooley, there are actually some very fine musicians playing at that in store concert and I plan on checking several of them out. Just because you may not have heard of them or they are not on local radio stations does not mean they are no name. Great Lake Swimmers and NQ Arbuckle are two great Canadian Indie acts. Tim Baker is obviously well known loacally and Post Data is a side project of Paul Murphy of Wintersleep. All great acts and I look forward to checking them all out. Keep your ignorance to yourself in the future.

  • The
    July 01, 2010 - 20:03

    Donny, don't be so pessimistic. If i were a saucy Newf I would have said... you represent your town name very well br br Open your eyes and try to see the big picture. br

  • hockeyfan9087
    July 01, 2010 - 19:58

    Juno, Smunos.... I for one don't care, in my view the ticket prices are way too expensive and we have no big name bands that we rarely get to see coming for the Juno's instead we get some tween sensation Justin Bieber... Wow, big draw there... I was looking forward to going to the Juno Cup, but the $25 ticket price and no big draw there is keeping me away as well.

  • Jordan
    July 01, 2010 - 19:53

    No wonder we cannot get anything here with people like Donny Dooley. Just because you don't like an act doesn't mean they're no-name acts. There are artists coming here that are big on the Canadian msuic scene (which you obviously don't no anything about) and internationally.

    There are so many events going on around the city this week and I am sure almost anyone could find something they would enjoy.

  • Jordan
    July 01, 2010 - 19:44

    I say the airport should take the luggage of all the people coming in and hide them away for the week so those people buy all new wardrobes.