The Majestic Theatre was glamorous Friday evening, as local celebs strutted their stuff down the catwalk for a worthy cause.
The Heart Truth is a campaign for the Heart and Stroke Foundation of Canada. Their annual Red Dress Fashion Show is fast becoming a landmark February festivity. The Red Dress is the official symbol of the cause, as it represents femininity, strength and confidence. Women can purchase a Red Dress pin to show their support from the local Heart and Stroke Foundation office. For the past three years, there has been an annual fashion show in Toronto featuring top designers revealing original red dress creations that are modelled by some of the country’s most recognized women. Designers and celebrities fuse their talents to raise money in support of heart disease research for Canadian women.
Last year’s Toronto show featured the likes of Olympic Bronze Medallist in Figure Skating Joannie Rochette wearing a Nadya Toto design, comedienne Caroline Rhea wearing Ines DiSanto, Canada AM reporter and anchor Marci Ien donning a Ross Meyer creation and many, many more.
On Friday evening St. John’s held its own Red Fest, hosted by local funny-woman Sheila Williams. Although The Heart Foundation of Newfoundland and Labrador has held a Heart Truth Luncheon in the past, 2011 is the first year for a locally hosted evening fashion show.
Karen Whittle, Co-ordinator of community and donor programs with the Heart and Stroke Foundation of Newfoundland and Labrador, was pleased with the night’s success.
“We had a great night and lots of fun. The Red Dress represents women’s courage and passion, so we selected models in our community that exemplify these qualities,” said Whittle.
Some local models included NTV ladies Sharon Snow, Jodi Cooke and Carolyn Stokes, CBC dames Nadia Stewart and Debbie Cooper, as well as St. John’s City Councilwoman Sheilagh O’Leary, Rogers Television’s Erin Sulley, Miss Teen NL Georgina Barbour – to name a few. Local designers included Charlotte Reid, Andria Edison, Melanie Jacqueline and Isabel Tavares.
Chef Peter Wedgwood supplied an array of heart-healthy delicacies, from grilled chicken and green onion skewers with teriyaki, to mushroom caps with spinach and dates, to chocolate black bean tortes.
Tickets sold for $100 with a $50 tax receipt.