A drum kit perched on a cliff overlooking The Narrows is not something the everyday hiker sees on Signal Hill.
Yet that is what Quebec’s Youth Music Movement has done.
They’re on Signal Hill to shoot the music video for St. John’s native Anna Wheeler’s track “Up.”
Wheeler, 22, is Newfoundland’s representative in Youth Music Movement’s cross-Canada journey to record and shoot each province’s up-and-coming bands.
“I’m really excited about it,” says Wheeler. “I couldn’t be more happy to be the first one in Canada.”
Wheeler first heard of this opportunity from a friend in Quebec who had previously worked with the boys in the movement.
“I wrote them an email saying, ‘I would love it if you checked out my myspace and I think what you’re doing is very important,’” she says.
After reading her email and hearing her music, the Youth Music Movement loved what they saw.
“We loved her music, we loved her spirit, so we decided to give her a hand,” says Frederic Bastien Forrest, co-founder of Youth Music Movement.
Wheeler says the song she is using for the project was written after graduating from high school.
“It’s a bittersweet song,” she says. “It’s about leaving home and the struggle leaving Newfoundland.”
Youth Music Movement is made up of Forrest, sound engineer François Del Fante, cinematographer Pierre-Etienne Bordeleau and producer Bruno Mercure.
After winning a $25,000 grant from the Pepsi Refresh Project, the boys decided to take their winnings and go on the road with a portable recording studio.
“We’re only trying to make good across Canada and help bands make their big debut,” Forrest said.
“We can record these artists for free, basically.”
The group plans to make a stop in every province and territory in Canada, recording an artist at each stop.
“The studio allows broadcast studio quality recording sessions,” Forrest said.
Along with doing 12 recordings, Youth Music Movement will record 12 music videos, one for each artist, and do 12 webisodes of their adventures.
“We’re going to do everything on the road and put it on the Internet,” Del Fante said.
Youth Music Movement plans to use their gear and expertise to help bands across Canada.
“It’s a neverending creative experience,” Mercure said.
Wheeler’s recording and music video will be released Friday, May 13 on the group’s website, www.12track.tv. The Youth Music Movement has plans to release each recording as a compilation CD, with proceeds going to the Simple Plan Foundation.