First-ever street party, awards broadcast tie-in
The Juno Awards broadcast on Sunday, April 18 at Mile One Centre will now include a simultaneous street party organized by the Canadian Academy of Recording Arts and Sciences (CARAS) and CTV.
It is being called "Junos on George."
"For the first time in JUNO Awards history, the show will broadcast from two locations: Mile One Centre, plus remotely from George Street which will be enclosed and transformed into a massive outdoor party zone from 6 p.m. to 10 p.m. (Newfoundland time). Gates will open at 5 p.m.," explained a release on the added Juno Awards event.
"Junos on George" will have space for an estimated 4,000 attendees in the closed off street.
Tickets to get on the street are $20 and go on sale Saturday, April 10 at noon. They can be purchased at the Mile One Centre Box Office, by phone at 709-576-7657, or online at: www.admission.com The event is limited to ages 19 and over.
"Junos on George" will be hosted by Damhnait Doyle and Kim Stockwood. It will include live entertainment by nominees Arkells and Deadmau5, appearances by Ricky and Bubbles of Trailer Park Boys and Junos giveaways between 6 p.m. and 8 p.m.
During the Juno Awards broadcast, cameras will cut to the street, where Juno Awards nominee Classified will perform live.
In addition, there are scheduled appearances by special guests and presenters confirmed for the broadcast, including 2010 Olympic Winter Games gold medallist Jon Montgomery.
Those in attendance on the street will be able to watch the presentations and performances inside Mile One on three large viewing screens, while popping in and out of local restaurants, bars and nightclubs participating in "JUNOS on George."
"We're bringing music to the fans in a whole new way! Junos on George will be an unforgettable, unparalleled live experience - marking a Juno first for fans inside and outside of the broadcast to participate in the show," stated president and CEO of CARAS, Melanie Berry in a release on "Junos on George."
"St. John's most famous street will be buzzing with incredible energy, enthusiasm and spirit - showcased for the entire nation to see," she said.
"Without a doubt, the unofficial host of the broadcast this year is St. John's itself," said president of creative, content and channels with CTV, Susanne Boyce.
"For the first time, many moments throughout the show will be broadcast from the heart of the host community. Featuring special guests and presenters during hits from George Street during the show, this fresh element will bring viewers at home into the heart of the action more than ever before," she said.