TORONTO - The organization behind the Juno Awards has launched a new website that will create new content related to Canadian music year-round.
Juno TV has launched with new content scheduled to appear on a weekly basis.
The initiative was spearheaded by the Canadian Academy of Recording Arts and Sciences, which puts on the Junos, with support from the Ontario Media Development Corporation.
Among the four programs on Juno TV, "Stranded" finds artists including Carly Rae Jepsen and Dragonette talking about five things they can't live without and "Take Two" features the likes of Jim Cuddy and Maestro Fresh Wes discussing their most memorable Juno moments.
Meanwhile, "The Experts" will feature thoughts from industry veterans and "Vintage Vids" will showcase classic Juno Awards performances.
The new website can be accessed at junotv.ca.
"Juno TV helps us cast a spotlight on Canadian music year round, and honours the past, present and future of the JUNO Awards," said Juno Awards president and CEO Melanie Berry in a release.
"It's not just about one night or one week. It's about an ongoing and thriving Canadian music industry."