Ottawa gives tobacco manufacturers deadline for tough new cigarette packaging

The Canadian Press ~ OBJ
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OTTAWA — Ottawa has finally approved bold new labelling for cigarette packages, telling tobacco manufacturers they have until March to conform.

Health Minister Leona Aglukkaq says the edict shows the government is making good on last winter’s promise to horrify smokers into not smoking.

The new labelling will cover 75 per cent of cigarette packages, and include graphic pictures of a cancer-infected mouth, and of an emaciated, cancer-stricken Barb Tarbox.

She was an anti-smoking activist before dying of lung cancer at the age of 42, and her story — among others — will be featured in the new packaging.

Health advocates have praised the campaign, but were suspicious about the government’s resolve to implement it.

Tobacco companies have said the campaign won’t work, since the public already knows about the risks of smoking.

Retailers will have until next June to ensure all the packages in their stores conform to the new rules.

Geographic location: Ottawa

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Recent comments

  • John Smith
    September 27, 2011 - 14:16

    We are all aware of the dangers of cigarette smoking. It seems kind of silly that the same government that wants to warn us about these dangers, are still allowing tobacco products to be produced and are gladly taking the tax money from the people buying these products. Government warning: Don't smoke,it'll kill you or make you very ill...........but if you're gonna do it,we'll gladly sell the stuff to ya and take the tax money from your deadly habit.

    September 27, 2011 - 10:51

    Sad thing is, most if not all smokers who are old enough to know better have the attitude that it won't happen to them, or they do not smoke enough for it to be harmful. They already know the consequences but do not seem to care. So this extra push from the tobacco industry probably won't do much good... atleast for this generation of smokers.