Porter, Air Canada move to all-in ad pricing

Published on February 8, 2012; Published on February 8, 2012
The Canadian Press

Topics :: Air Canada , TSX , Canada

—Montreal

Two of Canada’s biggest airlines are launching new all-inclusive pricing that makes it easier to determine how much you are actually paying to fly.

Both Air Canada and Porter unveiled plans to make advertised prices look more like final cost of a ticket by combining the extra charges that have been left out in the past.

The new pricing structure will factor in all of the fees, surcharges and taxes, that customers wind up paying, which in some cases can virtually double the posted price of airline tickets.

Air Canada (TSX:AC.B) has already introduced the “all-in” pricing approach, while Porter said it would begin to advertise the total cost of a flight on Friday.

The changes come ahead of laws requiring more honest airfare ads expected later this year.

Rate
Top of the page

Comments

Eli

- February 8, 2012 at 22:29:36

About time. For too long the airlines are painted as the bogeymen because of external fees charged by airports and the Government of Canada.

Submit a comment

Submit a comment Your name* Email* (we keep all emails private) Write your comment here*
Agreement
We ask that users remain courteous. You may not post insulting, discriminatory or inappropriate content, which may be removed at our discretion. We are not responsible for user content and opinions. Use of this site as well as content submission & ownership are governed by our Conditions of Use and Privacy Policy.

Member organizations should be non-profit in nature, and promote legal activities. Any organization found promoting illegal activities or commercial products or services will be deleted from the site.

Conditions I agree with these conditions.

Submit a comment

Submit a comment Your name* Email* (we keep all emails private) Write your comment here*

Agreement

We ask that users remain courteous. You may not post insulting, discriminatory or inappropriate content, which may be removed at our discretion. We are not responsible for user content and opinions. Use of this site as well as content submission & ownership are governed by our Conditions of Use and Privacy Policy.

Member organizations should be non-profit in nature, and promote legal activities. Any organization found promoting illegal activities or commercial products or services will be deleted from the site.

I agree with these conditions.