Provincial tourism wins big at awards show

Glen Whiffen
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The Newfoundland and Labrador government's Find Yourself tourism campaign has won 10 awards at the 2011 Adrian Awards in New York on Feb. 27.

The awards, sponsored by Hospitality Sales and Marketing Association International, honour best practices in hospitality and tourism marketing.

The campaign was a partnership between the province's tourism department and Target Marketing.

“These 10 awards mark Newfoundland and Labrador Tourism’s greatest showing at the Adrian Awards in the last 15 years,” said Derrick Dalley, Minister of Tourism, Culture and Recreation.

The provincial tourism budget has increased since 2003 from $6 million to $13 million.

The Find Yourself campaign included television, online, and print marketing efforts.

Organizations: Hospitality Sales and Marketing Association International

Geographic location: Newfoundland and Labrador, New York

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