Newfoundland and Labrador has launched a new climate change public awareness campaign.
Titled “Turn Back the Tide,” it includes television, online and print media promotional material.
According to a news release, the prevailing message of the initiative will focus on sea level rise and increased storm activity in the North Atlantic.
These two factors are among the most serious threats facing Newfoundland and Labrador due to climate change, said Terry French, minister responsible for the Office of Climate Change, Energy Efficiency and Emissions Trading.
The campaign is an effort to educate the public on how it can help combat these changes, said French.
In an effort to concentrate that message, the entire campaign is directing the public to one website, www.TurnBackTheTide.ca.
“A critical foundation for success is supporting better awareness and providing people with the right tools and information to take action, so I am extremely pleased with the campaign we have launched today,” said French.
“We all have an important role to play in raising awareness and supporting action, from adapting to the impacts of climate change, to being more energy-efficient in our homes, at work, and how we travel.”