Town of C.B.S. receives national marketing award

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Woodrow French, mayor of Conception Bay South. - Telegram file photo

The Town of Conception Bay South has received a Marketing Canada Award for its “Bright Town, Bright Future Community Profile.”

The award was presented during the 44th annual conference of the Economic Developers Association of Canada in Iqualit, Nunavut, which began Friday and continues until Wednesday.

The town launched its new logo and brand strategy last July. The community profile was developed as part of the strategy and according to the town, it encompasses all that is bright about Conception Bay South. It highlights in words and images the town’s bright community, lifestyle, events, business, development and tourism attributes.

“The Town is very proud to be the recipient of the Marketing Canada Award and be recognized as a leader in our marketing efforts. It is another example of how Conception Bay South is having an impact nationally and being noticed as a great place to reside, to do business, and to visit.” said C.B.S. Mayor Woodrow French.

This year’s awards program attracted 160 submissions from across Canada. The adjudication committee consisted of four marketing professionals in Ontario.

The Marketing Canada Awards competition is an opportunity to exchange and review promotional literature and other marketing material produced by municipalities across the country. The awards program is open to organizations and municipalities that promote and market Canadian provinces, territories, regions, cities, towns and areas with a view to improving the economic well-being of Canadians.

The Economic Developers Association of Canada (EDAC) describes itself as a national association of economic development professionals, representing every province and territory across Canada with more than 1,000 members. Its mission is to enhance the professional competence of economic development professionals and ensure placement of qualified people in the field of economic development, to advance economic development as a distinct, recognized, and self-governing profession and to contribute to Canada’s well-being.

The association says it recognizes that marketing a municipality is an integral part of the economic development profession.



Organizations: Bright Future, The Marketing, Canadians.The Economic Developers Association of Canada EDAC

Geographic location: Canada, Iqualit, Nunavut Ontario

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Recent comments

  • Frustrated in CBS
    October 01, 2012 - 18:35

    CBS wins National award hey? Does anyone realize you can't buy a suit of clothes in CBS, there are very few sidewalks, no fine dining, and it's almost impossible to make a left hand turn on "good old route 60". It will be a proud day when CBS gets some sort of retail outlet store rather than another hardware store or gas station.

  • newfie away
    October 01, 2012 - 18:18

    bright future, ARE YOU JOKING? tell that to the thousand of newfoundlanders that have left the area to seek employment elsewhere. its just a photo-op for the mayor, the premier, and the rest of their cronies.

  • Eli
    October 01, 2012 - 15:54

    All hype! CBS joins Paradise as the two worst traffic bottlenecks in Atlantic Canada. Traffic firetraps.