Kraft cancels Hockeyville program due to NHL lockout, gives $1M to minor hockey

The Canadian Press
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TORONTO — Kraft Canada is cancelling its Hockeyville program this year due to the NHL lockout.

The company is going to instead give $1 million to Hockey Canada affiliated minor hockey associations.

Kraft’s Hockeyville program is an annual competition that rewards Canadian communities for their involvement in their local arenas.

Stirling-Rawdon, Ont., was this year’s winner and was to host a pre-season game before the lockout. That game has been postponed to the 2013-14 season.

Under the new program, Kraft will recognize the top five volunteers and award their hockey associations with $100,000, while 20 other volunteers will win $20,000 for their associations.

Kraft will also give $100,000 to Hockey Canada for learn-to-skate programs.



Organizations: NHL, Kraft Canada

Geographic location: TORONTO

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Recent comments

  • Joe
    November 21, 2012 - 03:18

    i think its great to give the money to youth hockey and skating programs. forget the greedy players and owners,,, Id like to see them play the game they "love" so much for minimum wage... Not likely...

  • Sandra
    November 20, 2012 - 13:51

    They should give the money to the hockey players who are out of work this year! Their employer should give them the well deserved increase. It must be hard being on strike with Christmas right around the corner!