Comic Christmas carols have often been used to help companies or organizations reach their charitable goals this time of year.
Koodo Mobile has announced its latest effort to help food banks.
Koodo’s star spokescharacter, El Tabador, has recorded his very own holiday album “A Merry Mariachi Holiday”. For every download and share of the songs, Koodo will make a cash donation to Food Banks Canada to help the fight against hunger.
A news release notes the album of festive carols, featuring original lyrics written and sung by El Tabador, is available now for free at www.MerryMariachi.com or on Koodo’s Facebook page at www.facebook.com/koodo.
“El Tabador is no stranger to the fight against hunger, but he needs the help of Canadians this holiday season to give it a one-two punch,” says Lise Doucet, VP, Marketing and Communications, Koodo Mobile.
“This engaging fundraising initiative makes it easy for Canadians to help the fight against hunger. By visiting MerryMariachi.com or our Facebook page, Canadians can help those in need while getting El Tabador’s hilarious takes on some holiday classics.”
The album is only available until Jan. 6.
“This is a fun and easy way for Canadians to get involved and help the fight against hunger,” says Katharine Schmidt, Executive Director, Food Banks Canada.
“We’re extremely excited that Koodo is putting the small but mighty El Tabador to work for Food Banks Canada once again.”