New Crime Stoppers campaign launched today

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Newfoundland and Labrador (NL) Crime Stoppers launched a new multimedia campaign today aimed at increasing tips to solve more crimes in the province.

The campaign, launched during Crime Stoppers Month, encourages people to play an active role in protecting their community by speaking up to help solve crimes.

“We, along with Crime Stoppers from across Canada, take this time to publically highlight our successes and thank our incredible sponsors and supporters,” Louis Puddister, Crime Stoppers board member, said.

“Without them, campaigns like this would not be possible.”

A news release notes the campaign elements use powerful, attention grabbing examples to demonstrate that citizens can make a difference by contacting Crime Stoppers.

The TV, print, and radio campaign was developed in partnership with St. John’s ad agency Target and with the support of The Hebron Project.

“That’s what this campaign is all about — letting citizens know they can contact us by calling, texting, or emailing anonymously with any information,” Puddister said. “If we can increase the number of tips we get, we can solve more crime, and help keep our friends and families and communities safe.”

Visit www.targetmarketing.ca/crimestoppers to see the campaign.

Organizations: Crime Stoppers

Geographic location: Newfoundland and Labrador, Canada, Hebron

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