New ads kick-off province’s tourism advertising campaign

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The provincial government unveiled two new television ads today as part of the kick-off of Newfoundland and Labrador’s 2013 national tourism advertising campaign.

“Our campaign is presented as chapters of a book with each ad telling a story that is unique to Newfoundland and Labrador,” said Tourism Minister Terry French.

“Most Easterly Point and Conversation are the new chapters in the Newfoundland and Labrador tourism story.”

 A news release notes Most Easterly Point tells a story about Newfoundland and Labrador’s unique position as the most easterly point in North America, the only place where someone can experience the continent’s first sunrise. Conversation tells a story about one of the province’s most distinct, charming and irresistible qualities — our language — with more English dialects spoken here than anywhere else in the world.

Watch them here:



The national television campaign launches today and will be supplemented by newspaper, in-flight and online advertising, as well as digital marketing and social media.

The new ads and the new online videos are available on the tourism website www.newfoundlandlabrador.com.

Geographic location: Newfoundland and Labrador, North America

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Recent comments

  • S
    March 15, 2013 - 18:15

    AH HELLO".Also much of the Capital is scum and low life.. the highest rate of obesity and meth heads everywhere" JUDGEMENT MUCH? YOU MUST LIVE IN THE GHETTO HERE OR SOMETHING..OH WAIT NOW WE DON'T HAVE ONE LIKE MOST CANADIAN CITIES...

  • Cheryl
    January 22, 2013 - 03:27

    We've vacationed in Newfoundland twice and quite honestly its a gem..something new around every corner.What really needs work are the hotels /motels.Many are clean but look as if they had seen better days,some need more than work.The biggest insult to all in my opinion were the items offered in the Marine Atlantic gift shop- depicting Newfoundlanders and Labradorians as stupid and ignorant-so far from the truth.

    • david
      January 22, 2013 - 17:19

      Cheryl, if that is your only complaint of Marine Atlantic, then I stand corrected....I have obviously, wildly over-estimated the expectations of the travelling CFA public. Wow.

  • david
    January 21, 2013 - 11:31

    Unlike in politics, BS only goes so far....I dread the day when some tourism website or blogger finally takes the more truthful angle and writes something accurately balanced, even negative, about Newfound;land as a tourism product. To someone...anyone....who has travelled at all, the non-Avalon area of Newfoundland is simply not good value for money spent. And once that message gets out, there ain't no sticking that genie back in the bottle. But of course, the government response will then be to double-down on the BS message and the money spent delivering it. In the end, I'm sure that we will have spent 2500 oil bucks for every dollar brought in. And true to the great Newfoundland construct, no one will ever dare do that math.

    • RJ
      January 21, 2013 - 13:32

      To bad the nf gov can't spend some extra $ on ridding the drug problem here.Also much of the Capital is scum and low life ..the highest rate of obesity and meth heads everywhere..can't go for a walk on most streets without being hit with weed smell....yuup come on down !!!

    • david
      January 21, 2013 - 15:19

      Uuummm...are you high right now?