The provincial government unveiled two new television ads today as part of the kick-off of Newfoundland and Labrador’s 2013 national tourism advertising campaign.
“Our campaign is presented as chapters of a book with each ad telling a story that is unique to Newfoundland and Labrador,” said Tourism Minister Terry French.
“Most Easterly Point and Conversation are the new chapters in the Newfoundland and Labrador tourism story.”
A news release notes Most Easterly Point tells a story about Newfoundland and Labrador’s unique position as the most easterly point in North America, the only place where someone can experience the continent’s first sunrise. Conversation tells a story about one of the province’s most distinct, charming and irresistible qualities — our language — with more English dialects spoken here than anywhere else in the world.
Watch them here:
The national television campaign launches today and will be supplemented by newspaper, in-flight and online advertising, as well as digital marketing and social media.
The new ads and the new online videos are available on the tourism website www.newfoundlandlabrador.com.