Profiting from the dream

Kenn Oliver
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Private operators cashing in on the minor hockey market demand

With the advent of another school year comes the start of the minor hockey season, meaning thousands of kids around the province, and their parents, are busy registering with their respective minor hockey associations.

Minor hockey players ready for the ice.

But for hundreds of those players, hockey season never really ended when the last of the pro­vincial tournaments concluded in the spring.

Rather than swap their skates for soccer or baseball cleats, many elected to stay on the ice through the summer months by enrolling in one of the privately owned and operated hockey schools and camps offered during the off-season. Some do it for the extra ice time, others to enhance their existing skill set and others simply because of a desire to keep up with the kid next door.

While some of the programs are well established, offering quality instruction for players at all levels, there are other camps and programs operated, it seems, by people who simply have the ability to rent ice.

This week, The Telegram takes an in-depth look at the business of private hockey.

Related:

Little hockey players = big busine$$

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