The provincial government today announced $38,700 in funding for Carino Processing Ltd. to help the company with an international branding and marketing strategy for its seal products.
Keith Hutchings, Minister of Fisheries and Aquaculture, made the announcement today. The money comes from government’s Fisheries Technology and New Opportunities Program (FTNOP).
A news release notes the new marketing campaign will feature a website and brochures that will be available in Mandarin and other languages to help the company penetrate new markets.
Carino has identified sales opportunities in a number of growing foreign markets, and especially in China. Print and online promotional materials will focus on promoting seal meat, seal oil, and fur and leather products.
"Carino Processing Ltd. is most appreciative of the continued support of the Government of Newfoundland and Labrador, in our endeavours to further develop markets for edible (meat and oil) and non-edible (leather and fur) seal products," said Dion Dakins, Chief Executive Officer of Carino.
Newfoundland and Labrador’s sealing industry produces high quality products for the fashion, pharmaceutical, and food industries. The production value of sealing has been as high as $55 million annually, and the industry remains strong with approximately 90,000 seals harvested in 2013 — approximately 30 per cent more than was harvested in 2012.