N.L. ranks second place for beer drinking

Deana Stokes Sullivan
Send to a friend

Send this article to a friend.

A graphic from the Conference Board of Canada showing the per capita consumpion of beer in the country.

Residents of Newfoundland and Labrador have the distinction of coming second to Yukon residents for drinking the most beer in the country.

A Conference Board of Canada report indicates people in this province drank the equivalent of almost 300 bottles of beer in 2012 in terms of per capita consumption. Yukon has the highest per capita consumption at 385 bottle-equivalents per person, according to the report.

However, it says this is skewed by seasonal workers and tourists.

British Columbians drank the least amount of beer — the equivalent of 205 bottles per person in 2012.

The Maritime provinces consumed slightly less than the Canadian average, followed by  Ontario, the Northwest Territories and Nunavut.

The Conference Board of Canada report, "From Farm to Glass: The Value of Beer in Canada," says every dollar that Canadians spend on beer generates $1.12 in the Canadian economy.

The board estimates that total beer sales — including stores and on-premise-sales at restaurants, pubs, airports, trains, concerts and sporting events — averaged $12.3 billion annually between 2009 and 2011. Beer consumption is reported to have accounted for $13.8 billion annually in economic activity during this period.

Here are some more highlights from the report:

• Beer is the most popular alcoholic beverage in the country, accounting for 8.1 per cent of all household spending on food and beverages.

• The beer economy supports 163,200 jobs across the country, or one out of every 100 jobs in Canada;

• Beer consumption generates $5.8 billion in annual tax revenues for federal, provincial, territorial and municipal governments;

• Canadians bought the equivalent of 235 bottles of beer per person in 2012 at beer and liquor stores and agencies;

• In 2012, residents in Newfoundland and Labrador, Quebec and the Prairie provinces consumed more beer than the Canadian average; British Columbians consumed the lowest amount.    

Organizations: Nunavut.The Conference Board of Canada

Geographic location: Canada, Newfoundland and Labrador, Yukon Ontario Northwest Territories Quebec

  • 1
  • 2
  • 3
  • 4
  • 5

Thanks for voting!

Top of page



Recent comments

  • Herry
    November 06, 2013 - 15:06

    Beer is a H U G E rip off, considering it is 90% water !!!!!!!!!

    • david
      November 06, 2013 - 19:19

      Bottled water is 100% water.

  • Enough of Winter travel
    November 05, 2013 - 19:30

    On average, it's around 40% more expensive to buy cans in NL than in Ontario! Molson Canadian 6 pack: $11.25 (LCBO) to $13.28 (NLC) - 8% difference 473 ml can: $2.30 (LCBO) to $3.40 (NLC) - 48% difference Heineken 6 pack: $13.75 (LCBO) to $14.86 (NLC) -8% difference 500 ml can: $2.70 (LCBO) to $3.99 (NLC) - 48% difference Mad Tom Can $2.95 (LCBO) to $3.98 (NLC) - 32% markup Stella Artois 6 pack bottles: $13.75 (LCBO) vs. $14.86 (NLC) - 8% difference 6 pack cans: $12.75 (LCBO) vs. $14.86 (NLC) - 16% difference 12 pack bottles: $25.50 (LCBO) vs. $27.00 (NLC) - 6% difference 500ml can: $2.60 (LCBO) vs. $4.01 (NLC) - 54% difference Bavaria 8.6 and 8.6 Red 500ml can: $2.75 (LCBO) vs. $3.68 (NLC) - 34% difference Belhaven Best 440ml can: $1.95 (LCBO) vs. $3.21 (NLC) - 64% difference (WHAT?) Birra Moretti 500ml can: $2.45 (LCBO) vs. $3.62 (NLC) - 48% difference Bud Light 6 pack: $12.25 (LCBO) vs. $13.28 (NLC) - 8% difference 12 pack: $21.25 (LCBO) $23.99 (NLC) - 13% difference 473ml can: $2.30 (LCBO) vs. $3.40 (NLC) - 48% difference

    • Bob
      November 06, 2013 - 05:31

      You are comparing apples to oranges, and grasping at straws. People in NL by the vast,vast majority of beer in bottles not cans, and they buy it by the dozen mostly and from the corner store or gas stations. If you are a real beer drinker and not a yuppi, you do not buy 1can of imported beer at the liquor store and sit with your yuppi friends and discuss the aroma of the hops. You would be drinking the beer and watching the game or having a few beers by the fire etc... So your on average comparison is flawed as you are only looking at extreme cases and not the weighted average of all beers consumed. But nice try.

    • david
      November 06, 2013 - 08:48

      Wow. Using Ontario as any basis of comparison for this really does show how completely clueless to any 'developed world' standards of living NLers still are. Ontario...where buying gov't-permitted beer brands involves lining up obediently at a government outlet at the prescribed times, like a Russian looking for bread in 1970.

  • Freddie
    November 05, 2013 - 14:38

    Come on newfoundland!! Get busy and lets go for first!

  • SayWhat
    November 05, 2013 - 13:38

    I admit I am drinking more beer products through the NLC. Their selection has improved over the past year. There are some excellent and award winning beers from this country, the United States and Europe. I think the NLC should be spending more from their marketing budget on these beers than on these wine shows. Why not a beer show? Of course everyone's palate is not the same, nonetheless I have enjoyed excellent beers recently from Ontario, United States, England, Scotland, Spain and the Czech Republic.

  • Llewellyn
    November 05, 2013 - 13:16

    Anyone who's seen our winters understands why.

  • Neil
    November 05, 2013 - 12:35

    You're welcome.

  • david
    November 05, 2013 - 12:26

    1) The beer "selection" in Nfld. is relegated to the most limited and lowest quality in all of North America --- no exaggeration. 2) The exact same swill brands cost between 50 and 100% more than the same product does elsewhere. 3) In its infinite wisdom, the government sets the egregious price of beer in Newfoundland, presumably to protect its child-like residents from their weak resolve. 3) People here have very little disposable income. 4) People here have no regard or respect for drinking and driving laws whatsoever. Et voila....champions!

    • Chris
      November 05, 2013 - 13:48

      B'ys its shameful we aren't in first. All we need to do is simply saunter down the lane and buy a case at the store. Unlike the rest of Canada(excluding Quebec). Hopefully we can all apply ourselves in the months ahead. Oh and Dave I love the Newfoundland beer selection better then most in my opion. Furthermore most beer sold in North America is swill. Go to europe if you really want some good beer.

    • bob
      November 05, 2013 - 14:09

      David, I don't agree with you points as they are wrong and you appear to be uninformed. I have lived in 5 different provinces and here are the correct facts: 1) Beer selection in Liquor stores is actually pretty good, but when you buy from a local corner store (which you cannot do in most other provinces) your selection is limited to the major brands. If you want your yuppi beer, go to the liquor store like you need to in other provinces. 2) No, beer is not 50 to 100% more expensive that in the other provinces (dozen): Vancouver: $24.70 Calgary: $24.99 Regina: $24.50 Winnipeg: $19.25 Ottawa: $20.50 Montreal: $19.49 Halifax: $20.99 St. John's: $22.25 Yellowknife: $26.90 (2010 price survey...) So, which one is these is 50% cheaper?? If you are talking about the US, then sure, but not Canada. So go to the states if you want cheap beer ( but leave you tax paid health card at the boarder when you leave). 3) People here have very little disposable income? That is a very old stereotype is it not??? 4) People have no regard for drinking and driving?? How insulting you are towards Newfoundlanders. I actually found Ontario, and big city Ontario, to be extremely bad for people leaving the bars drunk and driving home. I would not say that is the same for Newfoundland. But that is just my personal opinion, lets look at the statistics on Statistics Canada's website and you find that Ontario actually has the lowest rate of drinking and driving in Canada (per capita). That was surprising, but what was not surprising to me was that Newfoundland And Labrador actually was one of the lower provinces in terms of per capita drinking and driving. In fact, 8 other provinces and territories were worst than us. So, in conclusion David, it appears that all of your points are based upon old ignorant stereotypes and not facts. And there you have it....

    • david
      November 05, 2013 - 16:45

      I stand corrected....champions and fools.

    • Bob
      November 06, 2013 - 05:17

      Yes David, we are all champions and fool here in NFLD.... You continue to show your ignorance and the biggot you really are. Guess We should than you for taking the time to tell us the error of our ways. I'll have to do that later as right now I about to run to the beer store to cash my welfare check and get some beer and go drive drunk somewhere. You know us Newfies right!

    • Ha Ha
      November 06, 2013 - 06:38

      But at least they can count....3 3

    • Devil's Advocate
      November 06, 2013 - 07:21

      I don't know Bob...David's point 2 and 3 are true fact from my point of view. You can get a 24 of sale beer in Montreal grocery stores for about $22- $24. I don't have much disposable income and I like beer, so it's a treat for me to go and get an 8 pack of Coors about once a month here in Newfie land.

    • Nick
      November 06, 2013 - 14:16

      David, you are a plug and sound like an awful time at any party or social gathering.. Sincerely Everyone

    • david
      November 06, 2013 - 19:24

      Nick: Thanks for that, whatever it was. And do get that drunken, defensive armour fully deployed asap...it's your heritage man!