While Hills Ski Resort, regional tourism initiatives receive government funding

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The provincial government has given $279,000 in funding to support improvements to infrastructure at the White Hills Ski Resort and related winter tourism projects in the Clarenville region, it was announced today.

A snowboarder at White Hills Ski Resort is seen in this TC Media file photo. Rick Barnes

A news release states the funding will support improvements to the resort’s infrastructure, the establishment of new tourism opportunities and promotion of the region with the intention of also supporting the profitability of the regions’ accommodations and service providers throughout the winter season. 

The recreation initiatives will include the purchase of a groomer for the White Hills Ski Resort, construction of a snowmobile track adjacent to the resort, creation of a new snowmobile trail from Clarenville to the White Hills Resort, enhancements to the ski chalet, improvements to the trail system in preparation for the 2014 Winter Games, addition of new information kiosks, and creation of a smart phone app for visitors.

The Alpine Development Alliance Corporation will partner with the Town of Clarenville, White Hills Ski Resort, Clarenville Nordic Ski Association, East Coast Snowmobile Association, Autism Society of Newfoundland and Labrador and various accommodation operators in the region to advance tourism opportunities.

“Alpine Development Alliance Corporation is starting its 14th year of operating the White Hills Ski Resort and we are very proud that we have always managed to sustain ourselves withoutsubsidization," said Corwin Mills, chairman of the Alpine Development Alliance Corporation.

"However, we have had our challenges and one of our major expenses has been the lease of a groomer. The funding from the Department of Innovation, Business and Rural Development will make a tremendous difference, as the funds that would normally go to groomer expenses can now go elsewhere, enhancing the resort’s long-term viability.”

Organizations: White Hills Resort, Alpine Development Alliance, Clarenville Nordic Ski Association East Coast Snowmobile Association Autism Society of Newfoundland and Labrador Department of Innovation Rural Development

Geographic location: Clarenville

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